The European Excellence Awards were created to honour the most outstanding achievements of communications professionals in their field. In addition to this, the Awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across Europe.

The Awards are part of a worldwide implementation of Excellence Awards, being rolled out in Africa, Asia-Pacific, Europe, Latin America and North America simultaneously.

The Awards are hosted by Communication Director, the magazine for corporate communications and public relations, which is distributed worldwide with special editions for Europe and Asia-Pacific.

The Awards are open to public relations, communications, brand building and reputation management professionals from companies, consultancies, associations, institutions and NGOs whose work has displayed exceptional talent and ability.

Yes, we encourage entries from universities and institutions, and would advise you to apply for any categories that you feel showcase your innovative approach to communications.

Please note that no discounts can be granted.

Both the client and the agency can submit campaigns to the competition. All communication, such as the announcement of shortlists and winners, will mention both the client and the agency. The finalists’ project titles, together with the name of the organisation and agency (if applicable), will be documented in brochures, on the website and at the gala ceremony.

Projects can be entered in more than one category, and it is possible to apply in as many categories as you are interested. Please be aware that the application form for category 01. Newcomer Agency of the Year and category 02. Agency of the Year differ from other categories.

You can easily duplicate filled in applications by using the “copy button”.


Please also note: the application fee is per project entered and per category.

Yes, that is not a problem. You can submit an entry into as many appropriate categories as you like, and you can (although you do not have to) tailor your supporting documents for each category, even if the campaign being entered is the same. You can easily duplicate your filled in submission online by using the “copy button” in the application process.


However, you will be charged per application.

No, the Jury’s Excellence Award for the Best Campaign is not open for submission. The Jury will select the best project or campaign among all entries for this Special Jury Award.

The application fee applies per project entered and per category. Until 11.59 p.m. on 23 September 2016, the first application costs 290 Euro plus VAT, and each additional application submitted costs 190 Euro plus VAT. Between 24 September and 5 October, which is the late deadline registration period, applications come with an extra charge of 90 Euro each. Please note: Tickets for the gala ceremony must be purchased separately. You may pay by credit card or receive an invoice.

After we have received your application, we will send you an invoice for your application(s), complete with our bank details and instructions for transferring the money to us. You do not need to make payment before, or at the same time as, submitting your entries.

Alternatively, you can pay directly by credit card and receive your invoice, including the payment confirmation via e-mail.

You can submit your application using our online system at:
Your completed application must contain the following elements:

  1. General contact details about the entrant(s), the involved organisation and agency (if applicable).
  2. The main details of the project: a) short summary of the project at a maximum length of 400 characters (including spacing and punctuation), b) Time frame of the project, c) Budget in Euro (This is not a mandatory field but it plays a major role in helping the Jury assess your project. The information will not be distributed.), d) Number of employees working on the project.
  3. A project description of no more than 2,000 characters in total (including spacing and punctuation) must be provided, including the following information: a) The initial situation leading to the creation of the project, b) The objective of your campaign, c) The strategy involved in the campaign, d) How the project was implemented, e) The results achieved by the campaign (e.g. sales and awareness increases, media monitoring, click and user rates, benchmarking and KPI results).
  4. Include one picture that best represents your project (for example, the cover of a report, or a picture of your event) which will be used to illustrate your project to the Jury.
  5. Supporting material illustrating the main points and essence should be carefully selected. You can upload your material online. There is a limit of three supporting documents (one document equals one digital file or one hard copy). Items accepted as supporting material include, for example, planning documents, press releases, press kits, pictures, brochures, Powerpoint presentations of no more than 10 slides, movies of no more than three minutes and any online material or other unique media. You can upload your supporting material using the online system, or, where permitted, send your hard copies by post.
    The following file formats are accepted:
    – For pictures: .jpg /.jpeg, .gif, .png. (Ideally in print quality; 300 dpi)
    – For videos/movies: .mov, .flv, .avi, .mpg /.mpeg (no larger than 50 MB, ideally max. duration of 3 minutes), or a link to the website where the video is posted
    – For presentations: .pdf, .ppt (ideally convert .ppt into .pdf format, no larger than 5 MB)
  6. You can specify up to three links to websites, social media platforms, intranet sites or online videos.

Applications can only be submitted online.

But for the following categories, please send in three hard copies to support your application, as long as the publication has been published in print:

  • Annual Report
  • CSR Report
  • Employee Publication
  • External Publication

Materials must be postmarked by 5 October 2016 and they should arrive no later than 10 October.
Please send your material to:

Quadriga Media Berlin
European Excellence Awards
Werderscher Markt 13
10117 Berlin, Germany

Please make sure that you include three copies of all printed supporting material for these categories. Every hard copy should be carefully marked with the category, project title and names of the organisation and the agency (if applicable). Please ensure, however, that you also provide all material in digital form (e.g. as PDF) in the online application process. Submitted material cannot be returned.

You can submit publications in your native language to support your application; however we ask that all application material (for example, the application forms and the project description) are submitted in English.

By characters, we mean all letters, spaces and punctuation marks. The easiest way to count these is to use the word count function in Microsoft Word, if you have access to it. Moreover you’ll find a counter while filling in the application, as well. As all texts are uploaded onto the Jury intranet, and space is limited, texts will automatically be cut off after 2000 characters.

Projects started before September 2015 will be considered for the Awards if they had their main roll-out and impact after this date. Projects completed before this date will not be considered.

Yes, you are still able to enter the awards, although one of the criteria the entries are judged upon is cost-efficiency, and this is very hard to assess without financial data. All such information is treated with utmost confidentiality, and will never be published or released, should you decide to provide it.

The deadline for all applications is 23 September 2016. Late deadline is 5 October.

The Jury is comprised of more than 30 leading communications professionals from companies, agencies, associations, institutions and universities.

After the late deadline for entries has passed, our Jury will review all submissions and by online voting, determine a shortlist of five projects per category. A few weeks later, the winners will be voted on anonymously during a two-day Jury meeting prior to the gala ceremony.
The Jury will evaluate the applications on the following criteria:

– Strategy: The Jury will assess the strategic approach of each entry and the fit between the chosen strategy and the development of the project, as well as the integration of the various communication tools.

– Innovation/ Creativity: The Jury will assess the question of whether new technical or strategic methods were pursued and evaluate the creativity of the project both in concept and implementation.

– Implementation: The Jury will assess continuity and quality of communication or dialogue with the target group(s) as well as the management and internal organisation of the project.

– Results and Efficiency: The Jury will consider the results of a project in relation to the stated targets, as well as the resources used towards achieving the results.

Companies or organisations of Jury members may still enter the award competition. However, the juror is not allowed to take part in the judging process for any category into which their organisation/consultancy has submitted projects.

Unfortunately, due to the high number of entries we receive, we are not able to give individual feedback for entries.

The winners will be announced and presented with their Awards at the European Excellence Awards gala ceremony on 8 December 2016 at the Ritz Carlton in Berlin.

The prices for the gala tickets are as follows: A ticket costs 390 Euro plus VAT and a table costs 3,500 Euro plus VAT.

No, you do not. You may register for the gala ceremony when the shortlist is published.

Any project created or published in between September 2015 and October 2016 may participate in the competition. A large part of the project must have taken place during that time frame, however, it is not necessary for the whole project to have been completely implemented in this period. Projects can also still be ongoing.

Every project/campaign may apply in the region where it was created and/or where it was implemented. You may apply with the same project in two different regions/continents, if the project was adapted to suit the respective regions.

Clarifications for specific regions/countries:

  • Middle East and the Arabic peninsula count for Asia-Pacific
  • Turkey and Rusia count for Europe
  • Mexio counts for Latin America