1. Agency of the Year

Lansons

Founded in 1989, Lansons is a partnership, 100% owned by a third of its staff; as of May 2015, 38 of our 110 members of staff are partners in the business. We are a top independent communications consultancy. We have won over 70 major awards for the powerful campaigns we deliver for our clients, and we have been named the UK’s ‘agency of the year’ ten times.

Berkeley PR

Berkeley PR is an international storytelling agency specialising in creating emotional connections that help shape how people see a brand and whether they want to buy from them. Stories that persuade, and move people to action. We are an owner-managed business that has operated for 25 years. Our storytelling ethos has propelled our huge success over the past 5 years contributing to record growth. In the past 12 months alone fee income has increased 22% to £4m and net profit rose by 88% to £620k.

Edelman

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. We provide strategic thinking and deliver high-impact campaigns, across the full spectrum of communications. Grounded by core values and strengthened by our independence, we are committed to providing the highest standards of client service and talent development.

Ketchum

We are striving to be the most valued agency in Europe by putting earned content and conversation at the heart of an integrated range of deeply specialized services spanning paid, earned, shared and owned media.

Trigger

Trigger’s vision is to engage people in everyday life. It affects everything we do and the solutions we deliver.We know that engagement is the key to create stronger bonds between a business and its target group. And we know how easy it is to become just another face in the crowd if you fail to engage your public. If that happens, the resources put towards communication will hardly be effective – or at worst, be a total waste. At Trigger we won´t let that happen.

2. Communications Team of the Year

Adam Opel

Opel is one of Europe’s largest automakers, founded by Adam Opel in 1862 in Rüsselsheim, Germany. Opel and its British sister brand Vauxhall sell over one million vehicles annually. Headquartered in Rüsselsheim, the company operates 10 plants and four development and test centers in seven European countries. The European Communications team in Rüsselsheim deals with Product and Brand, Corporate, Technology, Plant Communications as well as Social and Electronic media and has 19 spokespeople.

Covestro

Bayer MaterialScience is no longer part of the Bayer group, but a separate company under the name Covestro. A global team has worked intensively to engage internal and external stakeholders. Our communications team is a diverse mixture of ages, nationalities and areas of expertise. The project united colleagues from branding, internal and external communications as well as campaign leads from Germany, the UK, China, the US and Latin America. (Time frame of the project: October 2014–October 2015).

Diocese of Leicester

The communications team for the King Richard lll Project came together in the summer of 2014. Led by the small PR team of Leicester Cathedral, 12 people were drawn from the press teams of the partner organisations responsible for the reinterment and worked on this alongside their day jobs. The Diocese and University of Leicester, Leicester City and County Councils, Bosworth Battlefield Heritage Centre and the new King Richard lll Visitor Centre were all represented.

Kaspersky Lab

Kaspersky Lab’s European PR department is a collective of ten incredibly talented individuals, working as a cohesive, aligned, energetic team with a shared passion for innovative and brave brand communication. The wealth and breadth of experience within the team is key, but it’s their willingness to take risks, and back their instincts in pursuit of future develop,that really sets them apart and maintains their dominant position in the media, continually out-positioning competitors.

Sixt

For 360° communication and fastest response times, we have specialists of all trades in house, and are led directly by our CEO Mr. Sixt: Our team transports the unique Sixt spirit through all channels, and makes communication highlights a daily habit. Thus, with our communication activities through the year, we have been more successful than any competitor. In the media, we are cited as benchmark for realtime marketing, and deliver highest standards across all communication disciplines.

3. Automotive and Transport

Daimler
Infinite Inspiration – World Premiere of the Freightliner Inspiration Truck
Oliver Schrott Kommunikation

For the first autonomously driving truck with road approval, the Hoover Dam became the world’s largest drivable stage. 60 high-performance beamers unfolded a visual firework on the surface of the dam. The impressive projection accompanied the Inspiration Truck on his first drive across the dam crest. The production reached half a billion people and received an entry in the Guinness World Records.

Avis Budget Group
World's Best Driving Road
Atomic

When Avis tasked Atomic to find a way of bringing its new proposition, Unlock the World, to life across seven PR markets, it didn’t expect an idea which would also unite social, digital and eCRM for the very first time. The World’s Best Driving road gave an existing conversation a nitro-fuelled injection and generated £120,000 of sales, a PR reach of 500m and a 2000% increase in engagement.

Citroën
#ParkingHero
Performance Communications

Tasked with raising awareness of Citroën’s useful parking technologies among an automotive and lifestyle audience, Performance Communications developed an integrated campaign which was underpinned by consumer insight, and activated it across a variety of owned and earned media channels. The results exceeded targets and delivered some of the best results the company has ever seen.

INRIX
Quantifying traffic congestion to drive business change
Hotwire PR

The average UK driver spent 124 hours stuck in gridlock last year. But what does this mean for the economy? INRIX wanted to find out to shine a light on the problem of congestion in cities around the world. By quantifying the future economic impact of traffic congestion, the campaign was a success, resulting in 80 sales leads for INRIX and over 1 billion impressions from 300+ pieces of coverage.

Swiss Federal Railways
Swiss Federal Railways sustainability campaign
Rod Kommunikation

How can a company improve its brand image by basing a campaign on a topic that countless other companies are focusing on, yet at the same time strongly influence the customers’ preference? SBB launched a sustainability campaign whose message was heard across the world. The story: for railway embankment maintenance, landscape gardeners and machines are making way for a new type of employee – sheep.

4. Energy

Electrabel
Defrost your freezer
Famous

In winter of 2014, Belgium was in danger of having electricity black-outs. Electricity provider Electrabel had to encourage people to decrease their consumption. We chose a simple but effective action: ask Belgians to defrost their freezers!
But how could we bring this message into people’s living rooms?
By changing the format of a famous TV show!

EDP - Energias de Portugal
1 Século de Energia

In order to inspire Portuguese families we invited the oldest film director in the world, Manoel de Oliveira, 106 years old, to show his vision of energy – old footage combined with contemporary images of real families.
We then invited our clients to submit a video of their family and the energy that binds them. The videos were voted and the winner would get 100 years of free electricity and gas.

LLoyd's Register Energy
Technology Communications Programme

Despite investing heavily in technology, research and development we weren’t being recognised in the energy industry as a thought leader in this space. We needed to change that perception.

Our solution was a campaign which:

• Drove brand awareness
• Transformed our market positioning in the technology space
• Gave our audience solutions to problems
• Promoted industry advancement through shared

Shell
Staying Ahead Series
iris Worldwide

We positioned Shell’s performance fuel ‘V-Power Nitro+’ as the premium fuel of choice by building a story online that highlighted the benefits in a truly compelling manner. The online content follows some of the world’s most exciting drivers whose performance makes the difference between life and death.

Umea Energi
Bright Lights, Bright Minds
ANR BBDO

The summer of 2014 was extremely sunny, which gave Umea Energi (UE) a surplus of solar energy from its solar cells. In December, when the city Umea has an average of 0.7 hours of sunshine a day, we installed light therapy lamps in a school to cheer up some of the most tired inhabitants – the teenagers! UE became a hot topic and the news spread all over the world.

5. Technology and Consumer Electronics

Hemnet
The House of Clicks
Prime - A Weber Shandwick Company, Tham & Videgård and Brikk

The House of Clicks is a Big Data experiment to show the future of property development. By analyzing 200 million clicks on Sweden’s most popular property portal we transformed ones and zeros into brick and mortar. The result is Sweden’s most sought after home, co-created with over 2 million Swedes. A house that manifests how Swedes want to live right now. The next step? We’re building it

Google Russia
Karenina. Live Edition
Ketchum Maslov

2014 was a challenging year for IT businesses in Russia and Google was aiming to unite the global Web, Russian culture and Russian politics. Together with the great-great-great granddaughter of Leo Tolstoy we decided to recreate Tolstoy’s family tradition of reading books aloud. We turned this idea into the first ever global live online continuous reading marathon.

LG Electronics Magyar
Unique LG smartphone sets Hungarian Instagram record
Noguchi Porter Novelli

LG launched its G Flex2 curved smartphone in Hungary in March 2015. With cutthroat competition in the category, we had to come up with a cost-efficient, high-impact campaign. To engage the target audience and highlight the phone’s unique curved design and great built-in camera, we launched the most successful Instagram campaign in Hungary to date, with 8,000 entries: “Look for the curves”.

Philips
Light up the dark
FleishmanHillard, as part of OneVoice Connect and a consortium of Omnicom agencies

Philips believes that there is always a way to make life better and asked ‘Could Philips lighting technology improve people’s quality of life in Uppsala, Sweden during the dark days of winter?’ By introducing light where previously there hadn’t been any, children extended their time spent outside by 37% (extra 27 mins a day) during dark winter afternoons, positively impacting their well-being.

SAPPHIRE Technology
#IAmAGamer
SAROTA PR

#IAmAGamer – said nearly 80 thousand people who took part in world’s biggest research of gamers so far. The project under the auspices of SAPPHIRE Technology as any other before united the community of gamers and gaming media in Poland. Campaign helped gamers to positively change their image and strengthened the bond between the brand and its most important target group.

6. Telecommunications

Tata Communications
Where does the Internet come from?

‘Where does the internet come from?’ aimed to position Tata Communications as the company that powers the Internet. Using a piece of independent research, we developed a powerful content campaign that generated 1,023 pieces of media coverage and 757,776 impressions on social media. We saw an improvement of 60% in global awareness scores in our brand track survey by TNS Global.

KPN
KPN Pridestream
Coopr

The Pridestream is developed to enable LGBT’s who, for whatever reason, can’t join the celebrations of the Amsterdam Gay Pride Therefor the main goal of our PR-campaign was to reach as many LGBT’s worldwide as possible. Without any media budget we completely depended on PR, WOM and peer sharing. We had two mayor assets that we used to get Pridestream known.

KPN
Late Rembrandt campaign
N=5, Born05, CS Digital Media, The Online Company and Fresh bridge

KPN supports Dutch sport,culture and charity. KPN is the main sponsor of Rijksmuseum and of their exhibition Late Rembrandt. By supporting Rijksmuseum, KPN achieved its ambition to make art accessible for everyone at any place, by creating an online platform. The exhibition turned out to be a great success, as results show a larger number of online visitors than visitors in Amsterdam.

Motorola Mobility
Bringing Moto Back
Weber Shandwick

Motorola asked us to rebuild its brand, make its Moto smartphones relevant, and drive sales with no other support. In just one year, we turned a heritage brand with 0.1% market share into a fresh lifestyle brand lauded by influencers as reinventing the category. We didn’t just bring Moto back, we helped it to end 2014 as the #3 smartphone company in the world, with 7% share of the European market.

Vodafone Group
Vodafone M2M Barometer 2015
Text100

To cut through the hype around M2M/IoT and to build on the company’s independently recognised authority as a market leader the M2M Barometer was created to give insight to where, why and how companies were investing in this technology. This created the first report of its kind to give media, regulators, analysts and customers a credible snapshot of trends, activities and challenges in the market.

7. Finance

DNB
Lærepenger
Trigger

Norway is one of the richest and best countries in the world to live in. As our wealth has increased our knowledge about personal finance has decreased and the subject is not on the curriculum. The solution from DNB, Norways largest bank, was to let school children learn the value of money from children in other countries. The campaign ensured DNB the best reputation score in the bank’s history!

DNB Bank ASA
Succeeding in starting a business with content from DNB
Medialounge

With our start-up initiative we aimed to provide start-up companies with the information and tools they needed to succeed by publishing a combination of lisenced content and articles written by in-house expertise. We covered topics from inspiration and ideas to marketing and sales. In total we have had 140000 readers of the articles and we’ve helped 3000 people start their business.

iZettle
We take card – iZettle cheers for growth in Finland and at Slush!
Netprofile Finland

A Swedish mobile payments firm iZettle was brought in the attention of the Finnish companies and media through long-term and multi-dimensional PR. Remarkable international recognition was gained with an indie charity PR stunt with Unicef, Red Cross and Lutheran Mission at the biggest startup event in Northern Europe, Slush 2015, that brought along extensive visibility in social media.

MasterCard
#Justbycard
Golin

Romanians don’t pay by card, therefore, MasterCard decided to launch an awareness campaign to educate them and encourage domestic usage at POS. To convince moderate and heavy cash users to switch to card and thus increase electronic transactions, we created the #justbycard communication platform, challenging them to try a 24/7 card experience.

Nova KBM
Living my life / One week through Zlatko`s eyes
Pristop

The brand “Sveta vladar” (The Ruler of the World) and its banking products were brought closer to the target group through a completely new communication approach by streaming life of a role model with Google Glass in an interactive mix of digital channels. Campaign was a huge success, gaining massive attention and national media coverage in just one week.

8. Health

Norwegian Nurses Organisation Norsk Sykepleierforbund
The Expert Campaign
Burson-Marsteller Oslo

How can Norwegian nurses achieve higher salaries and paid education? The answer: changing the perception of what nurses do. They are not just “caring hands”, but highly educated experts. You do not pay more or invest in education for “warm hands” but you recognise that critical expertise needs investment. Five months after launch, the ongoing campaign has already shown some spectacular results.

Bayer
The ‘Move’ Movement to Stop a Killer
FleishmanHillard

Every 37 seconds someone dies from a venous blood clot in the Western world alone. That is simply unacceptable. Together with Bayer, FleishmanHillard have begun a global movement by getting people to stop, think and make time to move in their daily lives to help reduce the risk of a blood clot – the underlying cause of the world’s top three cardiovascular killers.

Boehringer Ingelheim
Think Act Breathe
Cohn & Wolfe

Think.Act.Breathe: A compelling, multichannel campaign asking asthma patients to self-identify if they are at risk of an asthma attack and empowering them to act. Hitting a reach of >6 million and >77,000 engagements 3 months post-launch, plus commitment to implement by 25+ BI affiliates, the campaign smashed initial targets, and continues to generate above expectation asthma community interest.

Central Krankenversicherung
The Sick Search Study - how we showed Germany the illness of Google
achtung!

People are increasingly googling symptoms instead of seeing a doctor. But Google diagnoses are often wrong. The small German Central Krankenversicherung is the first to analyse 100 health portals – with dire results. Countless media reports; quality is widely debated. Central launches the first quality standard for online health info. And for weeks it’s the most-mentioned German health insurer.

Mallow Flower Foundation
Cancer awareness campaign reaches 60% of Hungarian population
Noguchi Porter Novelli

The Mallow Flower Foundation wanted to raise awareness of gynecological cancer, a leading cause of death in Hungary. The campaign’s objective was to draw women’s attention to the importance of early detection and the availability of modern therapies. With the support of cancer survivors, celebrities and even fashion designers, we developed a campaign that ultimately reached 60% of Hungarians.

9. Fashion and Beauty

Kari Traa
Trollfighters
Trigger

Cyber bullying is an issue that occupies women worldwide. As a female sportswear brand, Kari Traa wants to support girls. In the “Trollfighters” campaign, 8 brave women tell their true stories about online harassment and confront and expose their Internet trolls. The project created massive engagement and as a result 41 % of Norwegian women now have a more positive brand perception of Kari Traa

Entre Deux
Fashion Blog Battle
Zandbeek. The agency for engagement and Cushman & Wakefield

Zandbeek used social influencer marketing to put Entre Deux, a small shopping center in fashion city Maastricht (NL) back on the map. With the award-winning Fashion Blog Battle, we engaged 50 prominent fashion bloggers AND their large networks – greatly increasing our reach. The crème de la crème of those 50 fashion bloggers now represent Entre Deux for an entire year in a monthly fashion blog!

Fretex
Fretex at the Oscars
PR-operatørene

Sometimes, it isn’t the huge and most comprehensive campaigns that give the most effect. By using realtime communication in an effective and smart way, Fretex managed to reach all the way to Hollywood and the Oscars with the message of re-use and sustainable clothing.

TWITTER
#TwitterFashionWeek, the front row of Spanish fashion on Twitter
ATREVIA

The initiative was orchestrated to boost Twitter in the Spanish fashion community. More than 50 Spanish designers were participating during the first Fashion Week on Twitter, positioning the platform at the front row of Spanish fashion and reaching an audience of 184 million people. With no cost for the company, we got a press coverage valued in 300,000€.

Unilever Sweden
Blind Beauty
Edelman Deportivo

As part of this year’s Real Beauty campaign for Dove, we filmed three blind women sharing their views on beauty, with their answers adding a new perspective on the topic. We backed our story up through research, showing that one out of four women rarely or never feels beautiful. The film was launched on YouTube and achieved an earned media reach of 640 million people.

10. Retail

IKEA Norway
Opening of IKEA Ringsaker - The good neighbor
Trigger

IKEA is opening its seventh store in Ringsaker in Norway. Everyone is looking forward to its opening – but it will take almost a whole year to build! So to cut the waiting time, IKEA moves into the homes of its new neighbors. Creating functional pop-up departments all over the region. A perfect way to get aquatinted!

Fonus
Disrupting the funeral industry
Geelmuyden Kiese

This is the story of how a funeral agency repositioned itself by disrupting a whole industry. Launching the first online funeral webshop in Norway – and posting a provocative obituary-ad in the biggest online news site in Norway, we attacked the current practice of the industry. Intensive PR sparked off a national debate which put Fonus top of the agenda and increased traffic to Fonus.no by 465%

eBay Corporate Services
The Inspiration Store

In October 2014, eBay, PayPal and METRO GROUP opened the 200 sqm “Inspiration Store” in Bremen (Germany). The shop ran for three months from Monday to Saturday – as well as 24/7 via online and mobile. The idea was to create a future oriented shopping experience which dissolved the boundaries between physical retail and online shopping, combined with the use of innovative mobile payment options.

Finn
Ghostwriter
Trigger

We allied ourselves with some of Norway’s best story tellers and offered ghost writers to completely ordinary people who wanted to post small ads on FINN torget, Norway’s biggest market place for second-hand goods. In this way we helped ordinary people to sell things on FINN.no while also getting 550,000 Norwegians to click on five small ads.

QVC Handel
QVC Click & Chic
Faktor 3

QVC presents shopping 3.0 by using the latest Kinect technology dressing visitors of shopping malls the most convenient way possible. Virtual fitting! They don‘t need to queue for overheated lockers and can possibly use this technology at home. The leading multi-channel company attracted over 31 million contacts by PR, media and promotion activities with a new brand experience by this campaign.

11. Sports and Lifestyle

Kari Traa
Trollfighters
Trigger

Cyber bullying is an issue that occupies women worldwide. As a female sportswear brand, Kari Traa wants to support girls. In the “Trollfighters” campaign, 8 brave women tell their true stories about online harassment and confront and expose their Internet trolls. The project created massive engagement and as a result 41 % of Norwegian women now have a more positive brand perception of Kari Traa

adidas
Energy Takes Over Oslo
Släger Kommunikasjon

How can PR deliver on a highly specific and narrow brief, within the framework of a noisy mega event, increasing results hundreds of times over last year, without raising the budget? By creating the most ambitious running influencer campaign ever in Norway. 40 non-paid influencers ranging from artists and athletes to comedians and DJs provided unique dedication and reach leading up Oslo Marathon.

Ericsson
Falun2015 Digital Experience Partner
Sitrus

As the digital experience partner to Falun2015, Ericsson sponsored the event in an innovative way: by providing the technology to bring live events to a new level. Our technology enabled spectators to attend the event virtually. Our campaign was fundamental to the success of the event, enabling the organizers to attain their vision of delivering an event “Beyond Skiing”, beyond all expectations.

International Sports and Culture Association
NowWeMOVE

NowWeMOVE is Europe’s biggest campaign promoting sport and physical activity. Its vision is to get “100 million more Europeans active in sport and physical activity by 2020”. Since 2012 we succeeded to move 2.6 ml people, through 12 300 events, in 1700 cities, from 38 countries, with the support of +3000 local partners. Through the campaign’s communications we have reached +20 000 000 Europeans.

Southampton FC
Show Your Stripes
Mischief PR

After an incredible season on the pitch, Southampton FC wanted to launch their new kit with a similar impact. The club wanted to set a new standard for shirt launches; to get the football & marketing worlds talking and to drive sales.

The campaign that followed not only created huge social and media excitement, saw the club receive global plaudits but also a 20% increase in shirt sales.

12. Entertainment & Culture

FOX International Channels Germany, Sky Österreich Fernsehen
The Walking Dead Scary Shelter

The Walking Dead is the most successful show in pay TV and builds upon a highly engaged fan base. For season 5 FOX and Sky teamed up and released walkers in Vienna: With state of the art augmented reality technology a highly frequented tram stop was transformed into a unique The Walking Dead experience, the Scary Shelter. Fans loved the stunt and watched the viral video more than 14 million times.

20th Century Fox Home Entertainment
The Dutch Maze Runner
LEWIS

Translating the film The Maze Runner into a digital experience curated by the viewers, captured the attention and sparked the imagination of the target youth segment. Rather than simply talking about the film, the YouTubers – and their audiences – were immersed in the experience. The innovative strategy, tactics and execution went viral, and even had successful spin-off into traditional media.

Dagbladet
Local Opinions
Trigger

In a troubled Norwegian media reality and a threatened freedom of speech, taking a stand is cluttered by politicians and terrorists. Upcoming local elections gave no2 newspaper Dagbladet the opportunity to regain position introducing Local Opinions a national debate arena for people to engage in. Doubling our reach and relevance, actuating local discussion we even made politicians change position

The History Channel (Germany)
HISTORY, The Liberators - Why We Fought

In April 1945 allied troops liberated the concentration camp Dachau. To mark the 70th anniversary survivors and formers soldiers speak in the German HISTORY documentary THE LIBERATORS – WHY WE FOUGHT. Their moving encounters during the shooting went viral and a press conference followed by a 360˚ campaign generated a media value of € 2m and press coverage in over 500 articles across 50 countries.

UNICEF Sweden and ABBA the Museum
Press Play to Give
Edelman Deportivo

Since 1979, the rights for ABBA’s song Chiquitita has been one of UNICEF’s most secretive resources. If more people knew that buying the song would mean more money to UNICEF, more people would contribute. We decided to take advantage of audio platform, Spotify, and via Chiquitita encouraged people to Press Play to Give. After only two days, Chiquitita became the most downloaded song on iTunes.

13. Science and Education

sciences po
COP21 MAKE IT WORK

Sciences Po organized, prior to the Paris climate conference, a simulation played by 200 students from all over the world, on the stage of a famous theater in front of 1300 spectators during 3 days. The negotiation was successful and will impact the real COP21.

Bayer
The ‘Move’ Movement to Stop a Killer
FleishmanHillard

Every 37 seconds someone dies from a venous blood clot in the Western world alone. That is simply unacceptable. Together with Bayer, FleishmanHillard have begun a global movement by getting people to stop, think and make time to move in their daily lives to help reduce the risk of a blood clot – the underlying cause of the world’s top three cardiovascular killers.

DSM
Unsung Heroes of Science
1Camera

With the campaign DSM wanted to highlight the positive difference that science is making to our global society. The campaign was centered around a powerful short film and a range of stories about scientists (not connected to DSM) who are working to create a better world. The campaign created huge engagement amongst governments, customers, peers, institutes, opinion leaders and the general public.

European Space Agency
Rosetta and Philae Cartoon Design and Production
Design & Data

In the final year leading up to Rosetta’s approach to comet 67P and the subsequent landing of Philae, an outreach campaign was initiated by the European Space Agency (ESA) to reach out to a global audience.

The crossmedia agency Design & Data contributed to this campaign through the creation of a cartoon animation, which due to increasing demand turned into a whole series.

Henkel Russia
“Henkel Forscherwelt in Russia”, the educational initiative for children
Usilitel Vkusa

Henkel Forscherwelt, dedicated exclusively to kids, has been a presence in Germany for 4 years. This is a unique methodology developed by Henkel experts, enhancing scientific and sustainability literacy, new inter-disciplinary experimental approach to education. Henkel inspires kids to scientific discoveries contributing to talent pipeline development. In 2014 the program was rolled out in Russia.

The European Commission Directorate-General for Research and Innovation
Horizon Magazine
ICF Mostra

Horizon translates complex research into high-impact news articles, and combines that with a sophisticated social media operation which reaches over half a million people monthly. Horizon articles often go viral, appearing on the leading pages of social media sites like Reddit. They generate pickups and discussion on blogs and news sites, and attract thousands of readers each week to the website.

14. Travel and Tourism

Swiss International Air Lines
SWISS – Attentive Eyes
achtung!

Europe – increasing quarrels and disputes. Europeans lose sight of each other. Located in the heart of the continent, the airline SWISS decides to send out a monumental sign: Attentive Eyes. Countless eyes projected onto famous European buildings. People stop and pause for a moment. They share these powerful images across borders. Successfully: 1 billion media impressions, 0 Euro media budget.

Airbnb
#nightat Holmenkollen
Apeland

The top of the tower in Holmenkollen, Norway’s national symbol and ski jump, was turned into a modern penthouse apartment with Norwegian design and listed on Airbnb for a two-night-only stay over. The listing was live for two weeks in March – and reached a global audience.

Engadin St. Moritz Tourist Organisation, Heidiland Tourismus and Chocolat Cailler/Nestlé Suisse
Visit Switzerland
Metzger Rottmann Bürge, Christoffer Collin Photography and VisitSwitzerland

Started in October 2014, the Instagram-focused initiative @VisitSwitzerland has got >1 million likes at no financial cost. Another 2 million likes resulted from 2 low-cost campaigns for leading Swiss travel destinations. After only 11 months, VisitSwitzerland has become the largest Instagram profile in Swiss destination marketing, ranking ahead of all tourist organisations and transport companies.

Transavia Airlines
Ticket to the Eclipse
Dorst & Lesser

The ‘Ticket to the Eclipse’ campaign ran for a total of 47 days. It started on Monday 2 February 2015 and reached its climax on the day of the eclipse, Friday 20 March. The campaign had a total budget of €207,000, of which €50,000 was spent on media. The project team comprised seven people, from Transavia, PR and marketing communications specialists to Flight Operations Engineers.

VisitSweden
Tukholma.fi
Head Office Finland

Tukholma.fi is an inspirational, informative and interactive web service on Stockholm, tailored to Finnish tourists. Launched in 2014, the service’s objective is to increase the volume and length of trips made by Finns. This is done by offering new ideas on the well-known destination, as well as insider tips about local trends, hot spots and best deals. Results of the project have been excellent.

15. Food and Beverage

Unilever
Knorr - Flavour of Home
Edelman

Knorr believes that flavour should be celebrated. To transform Knorr from a product to buy into a compelling idea to buy into, celebrated the greatest flavour on earth–the taste of home–through an emotional true story captured in a short film. It has 105 million view globally, topping viral charts. Importantly, there was a significant uplift in brand measures amongst people exposed to the film.

Arla
Breakfast with Finland
Miltton

To create closer ties with Finns and demonstrate that it is in fact a local company, Arla began inviting opinion leaders, journalists, bloggers and regular Finns to breakfast in a way that was everything but corporate, even when the very discussion was about Arla’s identity. The results combined great organic reach with a distinctively down-to-earth attitude in press, radio, and people’s homes.

Nestlé – Nescafé
Save the Squirrel
Weber Shandwick

Weber Shandwick, McCann and MRM helped Nescafe respond to crazy rumours about its coffee, with an equally “nutty”, non-corporate campaign. Our fun, shareable video and social content told Greeks that every time they spread a Nescafe rumour… a little squirrel died. The squirrels went viral, exposing millions of people to the campaign and dramatically reversing negative and positive brand mentions.

Pernod Ricard UK
#MeatyMalbec
Atomic

When Graffigna asked Atomic to get its award winning Malbec wines noticed, it didn’t expect an integrated idea which would see a +20% uplift in non-promotional sales and a listing in a chain of 150 steak restaurants. Using social, PR and DM, #MeatyMalbec put Graffigna at the heart of the UK’s growing steak scene by firmly establishing it as THE best wine for steak. Now that’s a meaty campaign.

The Absolut Company
The Andy Warhol Art Exchange by Absolut
Jung Relations

With the Andy Warhol Art Exchange, Absolut Vodka asked people from all around the world to unleash their creativity by creating and exchanging digital art. By pinpointing behavioral trigger points in social and digital media, we made users from 97 countries create, connect and join this global creative movement.

16. Ecology and Environment

WWF
WWF : Families on the verge of extinction save a family on the verge of extinction
Famous Relations

There are only 3200 tigers left in the wild. Worldwide. And if we don’t act they are about to extinct. WWF need new donators. But how can we make Belgians & influencers relate to a cause that’s happening so far away? We linked the tigers’ family to their own family by launching an online platform where people could discover how extinct their family is. And get invited to adopt a tiger immediately.

ByBi, The Gardener’s Association and the Norwegian Environment Agency
Pollinatorpassasjen
Trigger

To make people act upon the fact that pollinators are dying at an alarming rate we launched an initiative to create a highway for bees straight through the city. By making people aware of – and teach them how to create pollinator-friendly food and shelter – we inspired people to help pollinators, and in turn change the way we think about our cities.

Danish Agriculture and Food Council
Beercycling - Don't waste your piss

Beercycling is about changing our approach to waste, from being a burden to being a valuable resource. The amount of urine produced at the festival is having a negative impact on the environment and the sewage system and treatment plant in Roskilde. Beercycling will turn this urine into a resource, Urine from over 100,000 festival-goers at the Roskilde Festival 2015 will be collected in specially designed storage tanks and transported to nearby fields where it will be used to fertilize malting barley.

Sysav
Four Fit Challenge
Blinka Blå and Garbergs Malmö

Four Fit Challenge is about only using four items of clothing for one week, the purpose is to draw attention to an unsustainable textile industry and growing amounts of waste, the aim to encourage smarter consumption.

The campaign has spread widely in Sweden: became a hot topic in social media, some of the biggest fashion bloggers accepted the challenge as well as national TV and radio stations.

Tetra Pak Service
Tetra Pak Cartoons
PEOLEO

With Tetra Pak Cartoons, Tetra Pak proposes the future of interactive pack. Equipped with augmented reality technology Tetra Pak packages elevate juice and milk consumption to a fun and educational experience. The edutainment provided through the app has proven to appeal to families and contributed to higher brand likes and improved awareness of the environmental benefit of beverage cartons

17. Government Agencies & Parties

The Stockholm County Administrative Board
Travel Courage
Prime - A Weber Shandwick Company,Chimney Group,United Minds

By creating the digital tool Travel Courage, The Stockholm County Administrative Board empowered the public and aligned public bodies in fighting child sex tourism for travel season. The local initiative went global. Now 1/3 Swedes knowing about Travel Courage know what to do about suspected child sex abuse abroad – before 1/10 knew. “TC should be part of society for all future.” -State Secretary

EEDC
Egypt Economic Development Conference (EEDC): Putting Egypt Back On The Investment Map
Hill+Knowlton Strategies

After 4 years of turmoil, Egypt’s country brand was tarnished. H+K was briefed in to convince investors that the rewards of investment outweighed perceived risks. The Egypt Economic Development Conference, held in March 2015 in Sharm El Sheikh, saw the culmination of a 4-month global campaign involving 32 team members across 9 H+K offices that put Egypt back on the investment map.

NHS Education for Scotland
Now hear me: it’s my right to speak
Weber Shandwick

We developed NowHearMe.co.uk to support users of AAC: Augmentative and Alternative Communication, which ranges from books of letters and symbols, to the high-tech aids used by Prof. Stephen Hawking. The low budget campaign raised awareness and understanding, with sensitive videos and case study tools. There have been 118,000+ video views (target 2,000): an astonishing result for this niche topic.

The Norwegian Labour Inspection Authority
Boring, but important
Geelmuyden Kiese

Young people working part-time in Norway, often get exploited by their employers because they don’t know the rights they are entitled to. Still, this doesn’t seem to concern them much.

Through “Boring, but important”, the Norwegian Labour Inspection Authority wanted to make young people between 18 and 25 aware of the importance of having a valid contract and the rights they’re entitled to.

The Ombudsman Against Discrimination
‘Qualified – Disqualified’: Campaign against the discrimination of pregnant women and parents of small children
Burson-Marsteller Oslo

Workplace discrimination of pregnant women and parents of young children is an issue in Norway. To counter this, The Ombudsman Against Discrimination (LDO) initiated an awareness campaign. It was a primarily digital campaign targeting people aged 25-45. Using an approach that combined humour with facts on discrimination, the campaign reached almost 650’000 people, 12% of Norway’s population.

18. Associations

The Association of Private Care Providers
"The System Man"
MSLGROUP Sweden

Most people in Sweden want to be able to choose their care provider. But too few know that their freedom of choice is under threat by political initiatives. To raise awareness and to save the sector from damaging and unjust regulation we created an antihero – The System Man – who interferes in the lives of ordinary people and decides what’s best for them.

Charta der Vielfalt e.V.
#DDT15: Promoting Diversity in Germany
ergo Unternehmenskommunikation

Growing the effort of HR-professionals into a nationwide movement: 2015 diversity-discussions were shaped by controversy, so on Diversity-Day ddt15 we brought in new positive aspects. By involving supporters from politics, media, sports and business, we increased the visibility of diversity-achievements and broadened our business-focused narrative: Together we made #Diversity a trend in Germany.

International Council of Nurses
Promoting Nurses' Health Globally: making the most of limited resources
Brunswick Group

The International Council of Nurses represents 130+ national nurses associations and 16M+ nurses. Their challenge: motivate nurses to engage in healthier behaviours and governments to support them with healthier and safer workplaces. Through the creative use of opinion research, an engaging portal and a global launch event, ICN has quickly had a significant impact on nurses and government policy.

Landbrug & Fødevarer og Dansk Erhverv
L&F/DE: The solution is obvious
Geelmuyden Kiese

DK often implements EU rules more strictly than other member countries. This is known as over-implementation and has become a problem for businesses.
Danish Agriculture and Food Council & Danish Chamber of Commerce and Geelmuyden Kiese created a campaign to change the practices of Danish legislation through real-life human stories, and by ridiculing the most absurd examples of over-implementation

Tahdon2013
When love Matters
Miltton

As the Finnish Parliament prepared to vote on same-sex marriage, its fate looked unsure. New voices were needed to sway undecided MPs. The business world could be the key. We needed to change Finnish companies’ hesitance to join political debate. This was made easy online with shareable social media content. 950+ businesses joined – #metahdomme broke the internet. The MPs listened. The law passed.

19. Non-Governmental Organisations

Plan Norway
Plan Norway "Stop The Wedding"
Trigger

Every day 39,000 girls become child brides with horrific consequences. Our goal was to fight child marriage by recruiting supporters and create political pressure. To make the issue more tangible for Norwegians, we put it in a western context – stopped a child wedding in Norway and mobilized the world. We reached over 1 billion people and Norway took lead in the fight against child marriage

Belgian Suicide Hotline
Would you Answer this Suicide Call?
Ogilvy Brussels

We recruited an extra 64 hard to find volunteers for the Flemish Suicide Hotline. Together they can answer 9.194 more crisis calls than before. The scientific study “Cost-effectiveness of a helpline for suicide prevention” (University of Brussels and Ghent) proved that thanks to the extra 64 volunteers, the Suicide Hotline will be able to prevent 203 suicide attempts and 33 suicides in Belgium.

Danish Red Cross
Humanitarian Citizens Meetings

The Danish Red Cross created a campaign intending to change the tone of voice in the refugee debate in Denmark and to find joint solutions to the global and local challenges caused by the global refugee crisis. Hence, we conducted 4 local humanitarian citizens meetings and 1 finalising conference, aiming to create a social movement and to evolve local initiatives and solutions.

Transparency International
Unmask The Corrupt

For far too long the corrupt have escaped justice, hiding their identities and illicit assets through secret companies. Transparency International’s global campaign Unmask the Corrupt reached over 2 million people and teamed up with more than 20 global NGO’s. The campaign has succeeded in bringing about landmark commitments and legislation from the G20 and the European Union.

Yennenga Progress
The Menstrual Cup Cup
Prime - A Weber Shandwick Company

Girls in Burkina Faso miss school due to menstruation. Hygiene products are scarse and expensive. NGO Yennenga Progress distributes menstrual cups to them. For Mother’s Day, Swedes could join the mission: Buy a Menstrual Cup Cup – Give a menstrual cup! Key opinion leaders spread the news, sales exceeded goals with 500% and 40% of women age 18-30 now know how to support girls’ rights to education.

20. Multi-Market Communication

BASF Crop Protection
Farming, the Biggest Job on Earth

With “Farming, the biggest job on earth”, for the first time a company implemented a global campaign with the aim of advocating for modern farming and farmers. The campaign is a result of the BASF’s firm belief that farming today is more complex, but also important, than ever before and that farmers, the ones that provide us with food, should be recognized and thanked for their efforts.

IHG Rewards Club
IHG® Rewards Club: ‘The Real Value of Rewarding Relationships
Cohn & Wolfe

We needed to make IHG Rewards Club points mean more to members who weren’t engaged or interested in the scheme. In order to drive reappraisal and consideration, we turned loyalty points into “Rewarding Experiences” via an integrated digital, influencer and earned media campaign from June – December 2014. A PR team of five built a new community of vocal advocates across 19 markets worldwide.

Swiss International Air Lines
SWISS – Attentive Eyes
achtung!

Europe – increasing quarrels and disputes. Europeans lose sight of each other. Located in the heart of the continent, the airline SWISS decides to send out a monumental sign: Attentive Eyes. Countless eyes projected onto famous European buildings. People stop and pause for a moment. They share these powerful images across borders. Successfully: 1 billion media impressions, 0 Euro media budget.

Vodafone Group
Vodafone's Global Maternity Policy
Golden Goose PR

Vodafone’s pioneering global maternity policy gave women across 30 subsidiaries a minimum of 16 weeks fully paid leave and a 30-hour week at full pay for 6 months after their return. The PR team commissioned KPMG to show this made economic sense, revealing a $19bn cost saving to global businesses supporting working mums. Statistics were made into an animated video. The campaign reached 268m people

Walk Free Foundation
Bringing the Global Slavery Index to a truly global audience
FTI Consulting

Walk Free Foundation (WFF) assigned FTI Consulting to plan a global media campaign to raise awareness of the 2nd edition of its Global Slavery Index (GSI). Our campaign put the 2014 GSI on the front pages of global tier-one media, generated 1,000+ media hits and reached a worldwide audience of 1.8bn, a quarter of the world’s population.

21. Change Communication

Royal Bank of Scotland
RBS - Transforming Corporate & Institutional Banking

RBS is dramatically restructuring its Corporate & Institutional Banking business to make it sustainable in the long term. Impacting 25,000 employees and thousands of customers, the scale and complexity of the changes required a robust and integrated change communication approach. The challenge continues, but this campaign aims to ensure all stakeholders remain informed, engaged and well-supported.

Covestro and Bayer
Bayer's Digital Communication about Covestro's (formerly Bayer MaterialScience) Independence
Oevermann Networks and Cosmonaut Network

Bayer and its subgroup MaterialScience (now called “Covestro”) got separated. Bayer intends to float Covestro on the stock market in Oct. 2015. This has been a challenge for the digital communication at Bayer. About 60 country websites, the global corporate websites and many social media channels provided a smooth communication transition from “Bayer MaterialScience” to “Covestro”.

DNB Bank ASA
DNB Leadership Communication Program
Zynk Communication & Leadership

DNB, Norway’s largest financial group, has increased employee engagement, customer satisfaction and change adaptability by a making leadership comms. a central part of the group strategy. Over 1000 managers have been trained and measured on leadership comms., and given tools and support. The result is a significant increase in the engagement index and leadership comms. index from 2013 to 2015.

eBay
eBay SHAKERS – POWER TO CHANGE

eBay competitors like Amazon are highly innovative. eBay must act. It has so many potential “inventors”: its employees – but structures block their creativity. eBay employees have an idea: “eBay SHAKERS”. eBay Germany launches its biggest internal mobilization campaign, instantly generating 100 innovative ideas. Some have sales potential worth millions and are overseen by in-house coaches.

Network Rail
Level Crossing Awareness
The Edge Picture Company and 23Red

To produce a campaign to educate and inform users of the correct behaviours and the risks involved at level crossings, helping to reduce incidents of deliberate misuse at level crossings.

Norges Statsbaner
NSB – Train Tablets
IMG_ Enterprise

The staff in NSB did not know the strategy, they worked alone, carrying 9 kilos of info on paper, without a way to reach their leader. All information is now on their new Train tablets containing both strategic video content and a way to access their leader.

Operations calls are down 12000, the paper costs is reduced by 1 million euros yearly, and the staff understands the strategy.

22. Internal Communication

ZF Friedrichshafen
Global Journeys | 100 Years ZF
Ketchum Pleon

Over the past 100 years, ZF Friedrichshafen has grown hugely in global terms. The centennial was a way of anchoring the company as a single entity, reinforcing the sense of togetherness. We aimed to bridge the geographical and emotional distances through 5 moving employee portraits, which started a journey through ZF’s world with the mission “One Global ZF”. A phenomenal 25% work force took part.

ABB ASEA BROWN BOVERI
ABB on Board

ABB and Solar Impulse forged an ‘innovation and technology alliance’ in which ABB contributed resources and engineering expertise to help Solar Impulse fly a plane around the world, powered only by solar energy. This groundbreaking endeavor reflects their shared vision of a better world. To transfer this spirit to our 140 000 employees we “brought them on board” with different internal campaigns.

Bel Portugal
An employee’s tale: “stories that make the cheese”
ATREVIA

The challenge started in May 2014, in association with the International Family Day. The first step was to challenge the employees to tell a story – their story – related to the company and its main protagonist – the cheese. For BEL employees the action was a mystery… Emotional stories and funny situations took form in a beautiful employee’s book entitled “Stories that make the cheese”.

Coca-Cola Enterprises
Coca-Cola Enterprises Employee Ambassador Programme

Coca-Cola is one of the world’s best-known and most-loved brands, but issues like obesity and the environment mean employees are often asked questions about the Coca-Cola system, its products and their impact on society. The Ambassador programme helps 12,000 Coca-Cola Enterprises employees feel proud and confident about their company and the brands they make, sell and distribute.

Norges Statsbaner
NSB – Train Tablets
IMG_ Enterprise

The staff in NSB did not know the strategy, they worked alone, carrying 9 kilos of info on paper, without a way to reach their leader. All information is now on their new Train tablets containing both strategic video content and a way to access their leader.

Operations calls are down 12000, the paper costs is reduced by 1 million euros yearly, and the staff understands the strategy.

23. Crisis Communication

Bex*communicatie
Out of the Shadows: Care comes first

How direct, authoritative, communications makes the difference in a medical crisis
Whilst installing new equipment, a clinic discovered that 343 of its cancer patients had received lower than necessary radiation doses over the last decade, potentially increasing the risk of their cancer recurring. The radiotherapy centre crisis team deployed a highly effective communication strategy.

Campofrío Food Group
Fire in Campofrio
LLORENTE & CUENCA

Campofrío lost its main factory on a fire and felt in danger of losing workers’ support, market share and brand value. Company’s decisions and the communication strategy have allowed to reinforce the brand image, keeping workers close to the company, strengthening the clients’ support and a quick market share recovery. Even a new law was developed for supporting companies in similar situations.

Carlson Rezidor Hotel Group
Radisson Blu Mammy Yoko Hotel, Sierra Leone: Steering a hotel in the midst of an epidemic

A month after the Radisson Blu Mammy Yoko hotel opened its doors in Freetown, Sierra Leone, the first case of Ebola was detected in the country. Rezidor implemented a crisis communications campaign to position the hotel as a safe and secure environment to stay or conduct business during the epidemic, and became THE location for key media, aid workers and government officials such as Tony Blair.

CEZ Bulgaria EAD
Tough Challenges

In 2014 extreme weather unseen for 30 years provoked heavy snowfalls, winds and floods in Bulgaria. CEZ electricity distribution network was severly damaged. 3,976,208 customers were left without electricity. PR department started a campaign to present the efforts to fight the blackouts and call for more easy regulations for infrastructure projects prepared to be adopted by the end of the year.

Deutsche Bahn
DB's social media crisis communication on the GDL train drivers' strikes

For a company as prominent as DB, digital crisis management that works is essential. The recent wage dispute with the GDL showed this once again. Extensive information, real-time dialogue and integration of pre-prepared content can avert the train drivers’ strikes’ potential for a communications crisis and help DB gain its customers’ understanding.

24. Content Marketing

Immobiliare.it
It's the gossip baby!

We needed an idea that would push users and media to visit Immobiliare.it often. We revamped a section of the site: News Immobiliare, adding the category VIPs and Real estate. It went viral in a short time
1) From January to July 2015: 1121 stories on the Italian media, more than 100 on the foreign press
2) Visits on the page increased by 59%, the time per person by 65%
3) Great success on socials

Finn
Ghostwriter
Trigger

We allied ourselves with some of Norway’s best story tellers and offered ghost writers to completely ordinary people who wanted to post small ads on FINN torget, Norway’s biggest market place for second-hand goods. In this way we helped ordinary people to sell things on FINN.no while also getting 550,000 Norwegians to click on five small ads.

Google Russia
Alive Memory - Google Russia with Ketchum Maslov agency
Ketchum Maslov

For Russians, who endured unimaginable horror from and heroically resisted the Nazis, WWII is more than a period in history books. All Russian families have relatives who fought the Nazis or sacrificed at home. Millions of real stories shaped the Russian mentality. Google Russia wanted to make these stories publicly available. It created Alive Memory, the biggest online archive of wartime letters.

ING Commercial Banking
ING Commercial Banking "The View"
Mirabeau, Meet the Boss, April design, Magma publications and Mediacom

In line with ING’s global client empowerment strategy, ING CB has launched The View – an online content platform providing c-level executives with a fresh perspective on relevant business topics. The View is marketed through an online owned and paid media approach aiming to boost traffic generation and increase engagement levels, hence positioning ING CB as a thought leader and empowering bank.

Lietuvos draudimas
“See the difference”: Compulsory Motor Third Party Liability (MTPL) insurance campaign
VRP | Hill+Knowlton Strategies

MTPL is commodity business – everyone offers similar product, so the only choice factor is the price. LD introduced a new product – MTPL with 24/7 road assistance as integral part of it. Integrated campaign was set to reveal the difference of LD insurance showing the possibility and the cost of road help situations. Results: LD grew faster than the market – 8% (compared to 0.2% market growth).

25. Brand Relationship

Unilever Sweden AB
Blind Beauty
Edelman Deportivo

As part of this year’s Real Beauty campaign for Dove, we filmed three blind women sharing their views on beauty, with their answers adding a new perspective on the topic. We backed our story up through research, showing that one out of four women rarely or never feels beautiful. The film was launched on YouTube and achieved an earned media reach of 640 million people.

Mercedes-Benz Polska and Inter-Car II
Writer Szczepan Twardoch as premium automotive ambassador

Celebrity Endorsement: this well-known form of campaign involves a renowned person to promote a brand. Typical automotive ambassadors are artists and sportsmen. However, Mercedes-Benz engaged a best seller belles-lettres writer Szczepan Twardoch. That low-budget project (car usage) met with overwhelming media interest, starting a nationwide discussion about the ethos and commercialization of art.

Microsoft France
Microsoft France "Xbox Loves You"

At fall 2014, in a highly competitive French gaming market, Xbox was striving to maintain a high level of market share and brand preference, while having a very restricted budget. “Xbox Loves You” social activation has led to engage positively with fans on social networks, through the voice of 100 influencers, and to reach the position of #1 Most engaging Brand in France.

Mills DA
Stryhn's leverpostej: The Dane and the national anthem
Trigger

In the winter of 2015 Mills DA is launching a new brand on the Norwegian groceries market: Stryhn’s leverpostej. Stryhn’s is a well known and much loved brand in Denmark, but doesn’t mean anything to Norwegians. With the help of a smart target-group strategy and by playing on the emotional heartstrings of Danes living in Norway we immediately increased Stryhn’s market shares significantly.

SAPPHIRE Technology
#IAmAGamer
SAROTA PR

#IAmAGamer – said nearly 80 thousand people who took part in world’s biggest research of gamers so far. The project under the auspices of SAPPHIRE Technology as any other before united the community of gamers and gaming media in Poland. Campaign helped gamers to positively change their image and strengthened the bond between the brand and its most important target group.

26. Launch

Electrolux
World Wide Vac
Prime - A Weber Shandwick Company and Bärnt & Ärnst

An average e-mail equals 4 grams of CO2 during its lifetime, and generally people tend to keep thousands. So when launching the new UltraFlex, a vacuum cleaner designed to reach everywhere, we developed the World Wide Vac — the world’s first digital vacuum cleaner. Connect the digital vacuum cleaner to your inbox and let the advanced algorithm help you clean out digital dust.

100 Lives
The Launch of 100 LIVES
Edelman

Reinforce the position of the Armenian Genocide in the world’s memory and highlight the role of saviours by developing a branded rallying theme and positioning 100 LIVES as a recognised voice on genocide prevention and humanitarianism. Achieved by creating a brand voice and visual identity; a new international humanitarian prize backed by 3 Nobel Laureates; and a high impact launch event.

einhorn products
Make Magic Happen
Brandzeichen Markenberatung und Kommunikation

Two young entrepreneurs wanted to prove commercial success and social impact could co-exist. Their product? Condoms. Their budget? Zero. Asked to raise both awareness and money, we took einhorn condoms from Malaysian rubber plantations to German reality television in a campaign that broke crowdfunding records and sold more than 250,000 of einhorn’s new “fairstainable” condom.

Jaguar Land Rover
Global reveal of the all-new Jaguar F-PACE
TVC Group (The Television Consultancy)

Jaguar launched the all-new F-PACE in front of a live global audience with a dramatic World Record attempt in Frankfurt ahead of the world’s largest motor show.

PlayStation Denmark
#GivBlodForBloodborne - Launch of PS4 game Bloodborne in Denmark
Holm Kommunikation

When PlayStation Danmark launched the game Bloodborne in spring 2015, they wanted to reach a broad audience. The solution was an unconventional (and bloody) cooperation with blood bank GivBlod about a blood drive event where people who donated got a free copy of the game. The campaign created extensive buzz in national, international, and social media and resulted in a record number of new donors.

27. Relaunch

Vodafone Nederland
Vodafone YOU
Het PR Bureau and MEC Global (Amsterdam)

To relaunch our prepaid product ‘Vodafone YOU’ within our young target audience we have literally given the Power to the Prepaid People by letting six youngsters, acquired via a social media activation, create a commercial together with 2 famous YouTubers within 48 hours. With the strategic use of media, including a Snapchat campaign and advertorials, we’ve reached millions of young people.

Clearasil
#ClearasilBFF
Geelmuyden Kiese

With the #ClearasilBFF campaign we gave Clearasil a new way to talk to teens about skincare. There is a taboo among teens to talk about acne, so by positioning Clearasil as a best friend the brand could provide advice and support on their terms. The campaign gained much publicity in traditional media, social media and among bloggers with a reach of 9 million (Swedish population 9 700 000).

Immobiliare.it
It's the gossip baby!

We needed an idea that would push users and media to visit Immobiliare.it often. We revamped a section of the site: News Immobiliare, adding the category VIPs and Real estate. It went viral in a short time
1) From January to July 2015: 1121 stories on the Italian media, more than 100 on the foreign press
2) Visits on the page increased by 59%, the time per person by 65%
3) Great success on socials

McVitie's
SweeetTM Campaign – awakening a sleeping giant
3 Monkeys Communications

No-one makes and sells more biscuits than United Biscuits, but after a decade of keeping quiet about its business McVitie’s was in danger of losing its crown as #1 British biscuit brand – sales were stagnating (if not declining). So McVitie’s decided to revitalise, and at the heart of this was the first ever Masterbrand marketing campaign to unite its biscuit portfolio: the Sweeet campaign.

Motorola Mobility
Bringing Moto Back
Weber Shandwick

Motorola asked us to rebuild its brand, make its Moto smartphones relevant, and drive sales with no other support. In just one year, we turned a heritage brand with 0.1% market share into a fresh lifestyle brand lauded by influencers as reinventing the category. We didn’t just bring Moto back, we helped it to end 2014 as the #3 smartphone company in the world, with 7% share of the European market.

28. Employer Branding and Recruiting

Amcor
OneDayWith Amcor
Careers International

The project consisted in helping Amcor attract and hire top professionals in a number of countries in a short timeframe. The methodology used – OneDayWith – is a combination of the finest candidate sourcing and an online event allowing Amcor to boost its attractiveness by showing its management and its expertise. The results exceeded all expectations in terms of employer branding and recruitment.

Merck
Proud to be an original. Merck - the original.
Fork Unstable Media

Having created an illustrated character to head up the “Proud to be an original” campaign in over 60 countries, “Felix the frog” featured on a branded microsite and campaign film to encourage employees to share what made them proud to be original Mercks. Colleagues quickly filled the microsite with hundreds of photos, videos and comments while watching the film over 170,000 times on YouTube.

VIVAWEST Wohnen
VIVAWEST & ME. Employees literally become part of their company
Deekeling Arndt Advisors

VIVAWEST & ME strengthens the employer brand VIVAWEST. The vision “We are the No. 1 for good living in Germany” is being transmitted to the working world. Core idea of the campaign is for employees to speak voluntarily and without specifications about the company. At photo shoots with man-sized VIVAWEST letters, employees commit themselves to VIVAWEST and explain why they are part of the company.

William Grant & Sons
Engineering & Technical Recruitment Campaign
Hampton Associates

We successfully plugged long-term recruitment gaps for hard to fill Engineering & Technical vacancies by developing a one of a kind recruitment campaign. We publicised our employer brand to engineers who had previously only worked in oil & gas, making a timely opportunity to promote the Spirits industry as one associated with success and growth. We opened their eyes to new possibilities.

Wintershall Holding
“Siberia of all places” – Worldwide employee participation project
navos - Public Dialogue Consultants

Wintershall, Germany’s leading oil & gas producer, worked with Gazprom for 25 years, incl. the Achimgaz joint venture. With Russian-EU relations at their worst since the Cold War, it was important to show the importance of the work in Russia: to strengthen the team spirit & recruit new staff. Wintershall therefore sent “online reporters” to Siberia – colleagues who had never been to Russia before.

29. Corporate Social Responsibility

Trygg-Hansa
Don't Drink & Dive
Prime - A Weber Shandwick Company, FOLKE FILM and Omanovic Production

2014 set a tragic record. More people drowned in Sweden than in any other year in the last decade. Most victims were men and had consumed alcohol. To showcase alcohol impairment, we asked the male synchronized swimming world champions to perform their routine. Drunk. During the campaign period we had a reach of 250 million and more importantly – the number of drowned men decreased by 39 percent

Allianz Turkey
Allianz ATSoma

Allianz Turkey provided psycho-social support to 11.000 citizen who have been affected by the mining disaster and caused the death of over 300 miners. In partnership with several NGOs, Allianz Turkey designed an exemplary program -both for kids who lost their father and adults- and positively improved the lives of people in Soma.

Gjensidige and Trygg Trafikk
Stay focused
PR-operatørene and Tjarnargatan

Drivers distracted by their mobile phones is an increasing problem on Norwegian roads. Together with Trygg Trafikk, Gjensidige wanted to place this problem on the agenda. Through an innovative video-application and hugely successful PR-work, distracted drivers was one of the most mentioned subjects of this year’s summer and the campaign had a reach of over 30 000 000.

Skype (Microsoft)
Skype's 'Call the dog'
Grayling Russia

This unique social project was aimed at highlighting the huge issue of stray dogs in Moscow. Using such a noble Skype function as ‘auto answer’, we devised the plan to Skype a lonely dog in a forgotten shelter and educate people that not all of the savage Moscow stereotypes about strays are true. The project ‘Call the dog’ was born. Over 10,000 people called with 86 million impressions created!

Unilever Lipton
Eksik Olma (Bless You)
Excel Communications Management

Lipton’s started Sustainable Tea Farming Project to protect the future of Turkish tea. In 2014, to raise awareness of sustainability we made women tea farmers as the spoke people of sustainable tea agriculture. In 2015 we gathered all tea lovers in a platform with tea farmers and invited them to a sign petition. More than 300k people signed it, said yes to make tea production sustainable in Turkey

30. Event & Experiential Marketing

United Nations, World Food Programme
805 Million Names
Forsman & Bodenfors

On February 14, PSG played against Caen as Parc Des Princes. For most of the players, this game
was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.
Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people
suffering from hunger today.

Airbnb
#nightat Holmenkollen
Apeland

The top of the tower in Holmenkollen, Norway’s national symbol and ski jump, was turned into a modern penthouse apartment with Norwegian design and listed on Airbnb for a two-night-only stay over. The listing was live for two weeks in March – and reached a global audience.

BBC
The Red Chair Stunt
PR-operatørene

BBC Brit launched in Norway in the beginning of April. The channel had a very successful start, but to further raise the awareness of the channel and continue to grow the ratings, we decided to create a public event in the middle of Oslo where people could interact with the show in a completely new way, namely by testing their storytelling skills in Graham Norton’s red chair.

NorrlandsOperan
#NOwater24
Punkt PR

NO’s The Marriage of Figaro took place in a future where water is power. Our mission was to make this performance relevant outside the cultural media context. The solution was #NOwater24: an experiment in which a volunteer was locked up for 24h to be given or deprived water through people’s tweets. Results: 11 million in media reach, where 95% of the publicity was outside the cultural channels.

Rimi Latvia
Rimi Children's Marathon
SponsorKing, Deep White and NECom

Healthy lifestyle is very “in” right now, but there was a lack of focus on children despite the alarming tendencies. Rimi decided to take action and created a Children’s Marathon. Within 3 months, Rimi Children’s Marathon along with its’ ambassador, the fifth-grader, attracted massive media attention,7400 young runners and the gratitude from families. The children’s health was back on the agenda.

31. Public Affairs

The trade network Ideell Second Hand
No VAT for non-profit second hand organisations
Springtime

In September 2014, the Swedish Tax Agency announced that non-profit second hand shops were subject to 25% VAT. The trade network ISH then approached Springtime to support their efforts to let second hand stores stay exempt from VAT. At the end of a seven month advocacy campaign, the Minister for Finance had changed her mind and all parties in the Riksdag supported the call for zero VAT.

easyJet Plc
Orange is coming home!
Burson-Marsteller

Orange is coming home! easyJet needed to gain a foothold at Amsterdam Airport Schiphol in the face of a dominant player, an unfavourable regulatory framework, and high airport charges. Burson-Marsteller and easyJet devised a multi-channel PA and PR strategy to engage with political and industry stakeholders, media and the public. easyJet successfully opened a base at Schiphol last spring.

Fondation 30 Millions d’Amis
Modernising the Legal Status of Animals in France: a Major Breakthrough in French Law
APCO Worldwide and OPTIMUS

This integrated advocacy and grassroots campaign succeeded in changing the French Civil Code (for the first time since its establishment by Napoleon) to recognize that animals were ‘sentient living beings’. This major breakthrough in French law also successfully positioned the animal welfare organization Fondation 30 Millions d’Amis as a key, influential driver of the debate around animal welfare.

Initiative Bewahrt Fehmarn!
Save Fehmarn!
achtung!

Fehmarn. A peaceful unspoiled island in the German Baltic Sea. Suddenly investors want to build a gigantic industrial site there. A real threat. The islanders launch SAVE FEHMARN! A little citizens’ initiative using big marketing communication methods. The high point: a referendum. The industrial site is off the table. It becomes the biggest and most imaginative movement in the island’s history.

Tahdon2013
When love Matters
Miltton

As the Finnish Parliament prepared to vote on same-sex marriage, its fate looked unsure. New voices were needed to sway undecided MPs. The business world could be the key. We needed to change Finnish companies’ hesitance to join political debate. This was made easy online with shareable social media content. 950+ businesses joined – #metahdomme broke the internet. The MPs listened. The law passed.

32. Issues & Reputation Management

Europêche
iFish: Creating a unified voice for Europêche
Acceleris

Brussels-based Europêche, the trade body representing 80,000 European fishermen and an industry worth €7bn annually, appointed Acceleris to counter common myths and misconceptions and highlight the sector’s sustainability focus to a mainstream audience. Acceleris conducted a pan-European survey, secured international coverage and created an innovative information portal and interactive infographic

BASF Crop Protection
Farming, the Biggest Job on Earth

With “Farming, the biggest job on earth”, for the first time a company implemented a global campaign with the aim of advocating for modern farming and farmers. The campaign is a result of the BASF’s firm belief that farming today is more complex, but also important, than ever before and that farmers, the ones that provide us with food, should be recognized and thanked for their efforts.

BP
BP Energy Outlook 2035

BP’s Energy Outlook is an established, credible resource on the future of energy among niche audiences. The arrival of a new Chief Economist in 2014 against a backdrop of geopolitical uncertainty and falling oil prices, created an opportunity to increase the Outlook’s reach and profile. It exceeded all targets with 86% saying they would recommend BP as an energy expert as a result of its launch.

Fonus
Disrupting the funeral industry
Geelmuyden Kiese

This is the story of how a funeral agency repositioned itself by disrupting a whole industry. Launching the first online funeral webshop in Norway – and posting a provocative obituary-ad in the biggest online news site in Norway, we attacked the current practice of the industry. Intensive PR sparked off a national debate which put Fonus top of the agenda and increased traffic to Fonus.no by 465%

Unilever Lipton
Eksik Olma (Bless You)
Excel Communications Management

Lipton’s started Sustainable Tea Farming Project to protect the future of Turkish tea. In 2014, to raise awareness of sustainability we made women tea farmers as the spoke people of sustainable tea agriculture. In 2015 we gathered all tea lovers in a platform with tea farmers and invited them to a sign petition. More than 300k people signed it, said yes to make tea production sustainable in Turkey

33. Annual Report

AkzoNobel
AkzoNobel Report 2014

With many companies moving to exclusively online reporting, we wanted to prove the value of having a printed annual report, which would sit proudly alongside the digital version. As one of the first companies to embrace integrated reporting (combining financial & sustainability reports) we continued this pioneering approach to produce a printed report rapturously received internally & externally.

Migros-Genossenschafts-Bund
Migros Annual Report 2014
Namics 13 / Namics

The online-only Migros Annual Report 2014 convinces with its ample, modern design, a revised structure, image stories and functional extras. This makes it interesting not only for analysts but also for a wider target group. For the first time, the annual report of the biggest Swiss retailer has been developed with a mobile-first approach and is fully responsive.

Robert Bosch
Quality of Life
heureka

How can we convince stakeholders that Bosch is on the right track? By showing where
the company is improving “quality of life”. And by making the facts that prove this an
experience in themselves: the printed annual report is supplemented by an online
version with additional content that involve readers at each turn. The result is the best
user rates so far for this publication series.

Vodafone Nederland
INTOUCH / Vodafone Integrated Report 2014 - 2015
Glasnost

The idea for new Vodafone Report was to build an editorial, dynamic platform which is easy to read, that engages with all the stakeholders and gives the opportunity to easily get to the information your interested in without loosing context. We managed to successfully create this online magazine platform, get a big Vodafone team involved, resulting in great enthusiasm amongst the stakeholders.

Wärtsilä
One straight line
Miltton

The online annual report site successfully communicated Wärtsilä’s strategic intent and concrete achievements to the company’s investors and other stakeholders. This was the culmination of effective online storytelling and visualization. The theme pointed to the single mission, vision and strategy which unites all Wärtsilä’s business areas – they move in the same straight line.

34. CSR Report

MAN
Corporate Responsibility at MAN 2014
akzente kommunikation & beratung

In 2014, MAN realigned the concept of its CR reporting. The new and innovative concept includes three different formats to meet the expectations of MAN’s different stakeholders and to inform them transparently about the company’s sustainability performance.

Deutsche Gesellschaft für Internationale Zusammenarbeit
GIZ. Solutions that work. Integrated Company Report 2014
akzente kommunikation und beratung

GIZ’s Integrated Company Report is the key instrument for presenting the company and its work to the outside world. Under the banner ‘Solutions that work’, it gives stakeholders a clear picture of the services and results GIZ is delivering in the field of international cooperation for sustainable development, reinforced by its commitment to the principles of corporate social responsibility.

Deutsche Telekom
CR-Report 2014 "We take responsibility"

Deutsche Telekom released its 2014 CR Report online on April 30, 2015, under the motto “We Take Responsibility”. The start page, with three global topics, gives readers an easy way to get started with the comprehensive report: protecting customer data, environmental and social standards in the supply chain and connecting the unconnected.

Enel
Enel - Sustainability is Our Journey

Over the last ten years Enel has established a leading position worldwide in terms of CSR. That is why we have decided to deeply innovate the mission and structure of the business, convinced as we are that the best way to continue along this path is to look to the future, orienting the Group towards full integration and aligning it with the principles and goals of sustainability.

Nordea
Nordea CSR Report 2014
Junxion Strategy and Grapina Graphics

For the first time, we set out to describe Nordea’s impact on society. Our own operational impact is important – our indirect business impact even more so. Through investments and financing we have a far reaching affect, touching the lives of many in society. By creating a CSR Report, a CSR brochure and redesigning our website, we wanted to become more accessible, transparent and accountable.

Vodafone Nederland
INTOUCH / Vodafone Integrated Report 2014 - 2015
Glasnost

The idea for new Vodafone Report was to build an editorial, dynamic platform which is easy to read, that engages with all the stakeholders and gives the opportunity to easily get to the information your interested in without loosing context. We managed to successfully create this online magazine platform, get a big Vodafone team involved, resulting in great enthusiasm amongst the stakeholders.

35. Employee Publication

MANN+HUMMEL
Fly with me all around the world. The MANN+HUMMEL children`s book

The MANN+HUMMEL children’s book, published in 16 languages, intends to enable our employees’ children to understand what their parents are doing in their day-to-day business. Furthermore, it helps to grow closer together despite regional and cultural differences in a worldwide operation company by playfully informing examples of habits and food of different countries we are operating in.

Deutsche Telekom
you and me
Gruner & Jahr Corporate Editors

“We give the concept one year to live,” is what most people said upon hearing about the monothematic approach of “you and me”, Deutsche Telekom’s employee magazine. That was in 2007, and it’s still alive and well today – no doubt because it creates an ongoing dialog with employees, including on the internal social web, to help them explore and understand the topics they are really interested in.

Henkel
Life Global e-magazine
mpm media process management

With a variety of stories, videos and interactive features, the Henkel Life Global e-magazine offers Henkel employees exclusive insights into the Henkel world across all business units and functions. It works on any mobile device, and also on notebooks and desktop computers.

Volvo Car Corporation
Agenda Magazine XC90 Special
Studio Desktop

The all-new XC90 represents the re-birth of the Volvo Cars brand. Agenda Magazine XC90 is a special edition of the employee magazine, and the jewel in a long-term campaign aimed at creating pride of the collective achievements within Volvo Cars.

ZF Friedrichshafen
Anniversary Book for Employees | 100 Years ZF
Hoffmann und Campe Verlag Corporate Publishing

100 eventful years – a company can spend 200 pages listing its successes. Or it can focus on its employees and combine facts with personal experiences. ZF Friedrichshafen AG opted for the latter. In its anniversary book, the technology corporation pays homage to the people who have shaped it and continue to shape it. Each one of the 72,000 employees received a copy.

36. External Publication

Deutsche Post DHL Group
Workbook "DHL GoGreen Solutions"

The interactive workbook helps customers develop their own roadmap to sustainable logistics. A unified graphics style presents complex content clearly and engagingly. Over 1,000 sales managers will start using the workbooks in customer workshops by the end of 2015. Experts estimate CO2 savings of over 10% per project, reducing millions of tonnes of environmental damaging emissions as a result.

Flytoget
Children's onboard magazine
PR-operatørene

During this year’s summer campaign «Let the Children Decide», the Airport Express Train (AET) wanted to go through with an activity aimed at their youngest target group. We got seven of the AET employee’s children to help us create a new onboard magazine for children. Both the AET employees and the youngest passengers were very pleased with the new magazine.

ING
ing.world
Born05

ING publishes a corporate digital magazine called: ing.world. It appears four times a year, along with ING’s quarterly figures. The magazine gives context to ING’s strategy, presents engaging interviews with independent thinkers and identifies global trends with in-depth stories. Since the relaunch in 2014 it reaches ten times as many readers. Now ing.world sets the benchmark in its industry.

Tetra Pak Packaging Solutions
Tetra Pak Magazine
Crystal Clear Communication and Score iT

Printed in seven languages and distributed worldwide, we consider our magazine to be a global vehicle through which we strengthen the reputation and brand of Tetra Pak, supply knowledge & ideas to inspire not only our customers but also NGOs, KOLs, educational organisations and our own employees.
Selecting a theme of global interest each year we also aim to demonstrate our thought leadership.

ZF Friedrichshafen
Company History | 100 Years ZF
HOFFMANN UND CAMPE VERLAG Corporate Publishing

ZF Friedrichshafen AG has helped to forge industrial history. To mark its centennial, ZF – a leading global technology company – presents an honest and transparent Company History and History of Technology, including contributions from influential ZF characters. The two publications use specialists as authors, attract different target groups and create space for the variety of content.

37. Corporate Advertising

Coop Sverige
The organic effect

Coop has been engaged in organic food since the 80s. We were curious about the effects of eating organic food. Together with the Swedish Environmental Research Institute, IVL, and a Coop member family, we carried out a study about what happens when shifting from non-organic to organic food. As part of the study we made a film, which has been very appreciated, debated and viewed 29 million times.

AS3 Transition
25 years anniversary book

In order to mark our 25 years anniversary in 2014 we wanted to do something different. We wanted to set new standards in the market regarding a business publication and developed a coffee table book-concept. The purpose was to kickstart a rebranding process of the company to let both clients and employees easily understand our core business, told through 25 strategically chosen Nordic client cases

Hemnet
The House of Clicks
Prime - A Weber Shandwick Company, Tham & Videgård and Brikk

The House of Clicks is a Big Data experiment to show the future of property development. By analyzing 200 million clicks on Sweden’s most popular property portal we transformed ones and zeros into brick and mortar. The result is Sweden’s most sought after home, co-created with over 2 million Swedes. A house that manifests how Swedes want to live right now. The next step? We’re building it

ING
World, here I come - Schiphol Airport Campaign

ING didn’t just want to tell people its purpose. It wanted to prove it. Where better to empower people to stay a step ahead in life and in business than Amsterdam’s Schiphol Airport? This integrated campaign encapsulates ING’s purpose, stretches to multiple message articulations, and turns Schiphol into a flagship brand experience for ING, directly reaching 55 million potential customers annually.

NTNU - The Norwegian University of Science and Technology
Celebrating Excellence

In December 2014, NTNU neuroscientists May-Britt and Edvard Moser were awarded the Nobel Prize in Physiology or Medicine. The campaign “Celebrating Excellence” shows how the university’s communication division laid down the perfect strategy to maximise the effects of the world’s most prestigious prize.

38. Corporate Film and Video

Trygg-Hansa
Don't Drink & Dive
Prime - A Weber Shandwick Company,FOLKE FILM and Omanovic Production

2014 set a tragic record. More people drowned in Sweden than in any other year in the last decade. Most victims were men and had consumed alcohol. To showcase alcohol impairment, we asked the male synchronized swimming world champions to perform their routine. Drunk. During the campaign period we had a reach of 250 million and more importantly – the number of drowned men decreased by 39 percent

DSM
Unsung Heroes of Science
1Camera

DSM is a global science-based company. With their film DSM wanted to show their dedication to science with a positive impact on society. 1Camera suggested to portray the lives and struggles of real scientists (not connected to DSM), whose work could change the world for the better. The film, featuring 5 of these ‘unsung heroes of science’ has created huge engagement globally.

KUKA
KUKA – THE REVENGE
Sassenbach Advertising,velvet mediendesign

KUKA is one of the world’s leading suppliers of industrial robots. Their second thrilling video featured a KUKA robot and table tennis star Timo Boll again, this time challenging each other in playing musical glasses. Although only targeting a professional audience, “THE REVENGE“ was a huge success with lots of clicks, likes and shares.

Land Rover
Land Rover Celebrate the Legend
Performance Communications

Land Rover wanted a unique piece of content that could be adopted across the business to set a celebratory tone to the announcement of the end of Defender production. It chose a moment from Land Rover history to tell the story of the birth of the iconic 4×4. The resulting film was used for internal and external audiences and brought about an uplift in media tonality, reach and, importantly, sales.

Rhein-Neckar-Verkehr
Tram Orchestra: rnv's response to the EDEKA-Spot

Idea: What is possible with supermarket checkouts is also possible with trams and buses. Inspired by the cash register symphony, the rnv Tram Orchestra was created as an homage to this original video by EDEKA.

Success: More than 100,000 views on YouTube, 340 likes and 570 shares on Facebook, reports in the national German media landscape (print, radio, TV), overall positive feedback.

39. Intranet

William Grant & Sons
William Grant & Sons "fetch" intranet re-launch

On Wednesday 24th June 2015, we launched our brand new fetch intranet site to our global 1,800 employee. We’ve developed the new fetch based on employee feedback from over the past couple of years, which had indicated employees wanted to see much more from their corporate intranet. The new site has been heralded a global success story by our employees and is “night and day” from the old fetch site

LV=
LV= Intranet

We developed our own bespoke intranet (digital workplace) in-house using open source technology to improve our employee journey, collaboration, innovation and drive a culture of continuous improvement. Our mission is to remove the traditional communications barriers, digitally enable and empower every employee to share and contribute openly, improving employee productivity and efficacy.

Maersk Oil
Inspiring change...

Our company is in the midst of updating its strategy and embedding cost transformation initiatives. The intranet was the primary channel to launch the new strategy and to engage employees in the cost effort. Simultaneously there was an increased focus on our values. The intranet’s agility, accessibility and usability led to the successful roll out of both activities balanced with a human touch.

Salini Impregilo
@work - Our Global Intranet

@work is the Salini Impregilo Group Global Intranet. It was launched in July 2014, in Italian and English, with a communication and business approach, multimedia content, social features, responsive design. The new intranet helped an ongoing integration process, to create a new unique corporate culture and offer all employees around the world useful information, and a working and networking tool.

Vodafone
Relaunch AskVodafone / Agent Workplace of the Future
MingLabs

AskVodafone is an intranet based knowledge management tool for customer care agents. With 8,000 users and 4,000,000 page impressions it is the most used internal tool within Vodafone Group. It contains information on Vodafone products and processes. Due to data security regulations we cannot give you access to the tool. However we provided a faithful replica dummy and several screenshots.

40. Blog

Entre Deux
Fashion Blog Battle
Cushman & Wakefield and Zandbeek. The agency for engagement

Zandbeek used social influencer marketing to put Entre Deux, a small shopping center in fashion city Maastricht (NL) back on the map. With the award-winning Fashion Blog Battle, we engaged 50 prominent fashion bloggers AND their large networks – greatly increasing our reach. The crème de la crème of those 50 fashion bloggers now represent Entre Deux for an entire year in a monthly fashion blog!

Carlson Rezidor Hotel Group
Radisson Blu Blog

Part of Radisson Blu brand’s heritage is made by people that walk into our hotels every day. Guests and employees that share a piece of their lives with us. We have more than 300 Radisson Blu hotels in the world that are an inspiring collection of stories. Radisson Blu Blog was created to insure that these stories are not left untold. We believe that storytelling is key for guest engagement.

Dell Norway
Setting records with Content Marketing
Iteo Consulting

With content marketing Dell Norway set attendance record for their biggest annual event. Smart content creation ensured that the local blog was key driver for attendance registration, and lead generation after the event. Close to 30 percent of all registrations came from distribution of quality content. Local marketing claims that content marketing yields the best ROI on marketing spend.

Forest Stewardship Council
Kim Carstensen's Roots of the Matter blog
WE Communications

To create a monthly blog, penned by the Director General of FSC, Kim Cartstensen. The blog is used as a tool to communicate Kim and FSC’s position on pertinent issues, simplifying complex topics for stakeholders.
Success was defined as 5,000 unique visitors (UVs) in 18 months and a 2-minute dwell time. But we over doubled expected UVs, with 10,912 and an average dwell time of 2.18 minutes.

Public
Content is the future: Public Blog leads sales through storytelling!

Taking into consideration the users’ need for unique content, we decided to launch Public Blog on April 2014. Public blog is not just a corporate blog since it has a lifestyle orientation and was created to attract more customers, build brand love and connect with people. Our 67.000 unique monthly visitors prove it! Content is the future!

Royal FrieslandCampina
The Milk Story (TMS)
Het Portaal

The Milk Story (TMS) is a best practice for digital stakeholder dialogue and community building. It connects all stakeholder groups and enables open discussion about the societal challenges of the Dutch dairy industry initiated and sponsored by FrieslandCampina. It effectively gains valuable insights, co-creates a sustainable future of the industry, and strengthens its license to operate.

41. Website

Blank Spot Project
Blank Spot Project
Stakston PR

Blank Spot Project is a crowdfunded independent digital platform for storytelling journalism. 2 500 backers struck a nordic record in crowdfunding and contributed a total of 133 000 Euros. In support of an idea to illuminate more of the worlds blank spots and to give people voices that otherwise would not be heard. The vow to the backers was to shape the idea by a platform and two long reads.

Bundesamt für Bevölkerungsschutz
ALERTSWISS – Online Information Platform to Protect and Save Lives
Farner Consulting

The Swiss Federal Office for Civil Protection wants to use digital communication channels to inform and alert the public of emergency situations. With ALERTSWISS Farner Consulting created and successfully launched a new digital platform, an app and social media accounts including all national emergency services to prepare and inform the Swiss population of emergency situations.

Josef Manner & Comp
The Casali island website
vi knallgrau

As a brand hub for Casali, one of Austrias leading producer of confectionery, we presented the brand and its products as an island in a digital scope. Based on known map technologies we use the ludic drive of the users to discover the different regions of the island with all its playful details extended by SoMe elements, seasonal adaptions (e.g. Christmas) and a sophisticated night version.

Monsanto
Discover Monsanto
FleishmanHillard Paris

FleishmanHillard had to tackle the strong misconceptions linked to Monsanto in France. The idea: build a trust relationship with the public; start authentic conversations and create opportunities to discover ‘the real Monsanto’. Our carefully selected strategies included a website launch, media relations, social media engagement plan and a crisis management strategy called ‘Let nothing go’.

SABMiller
A new breed of corporate website
MSLGROUP

This new breed of corporate website opens up the world of SABMiller through stories. The corporate content is still there, but it’s secondary; stories come first and foremost. It is a stage where SABMiller ‘show rather than tell’ readers about everything beer-related, as well as informing their audience about their new sustainability approach.

42. Microsite

Electrolux
World Wide Vac
Prime - A Weber Shandwick Company and Bärnt & Ärnst

An average e-mail equals 4 grams of CO2 during its lifetime, and generally people tend to keep thousands. So when launching the new UltraFlex, a vacuum cleaner designed to reach everywhere, we developed the World Wide Vac — the world’s first digital vacuum cleaner. Connect the digital vacuum cleaner to your inbox and let the advanced algorithm help you clean out digital dust.

Siemens
Siemens AG
virtual identity

Every day Siemens enables their customers to set industry benchmarks. Siemens now shares customer success stories in an immersive way that is breaking new ground in B2B communication: interactive storytelling hubs let users explore Siemens’ solutions to their customers’ problems. The new approach supports the business through business-relevant conversions and helps create sales accepted leads.

Swedish Blood Cancer Association and Janssen
#ifyouonlyknew
Burson-Marsteller Sweden, Moremedia and Mag5

What if you were diagnosed with a severe or chronic disease? What would happen to your identity as a mother, teacher or runner? To your dreams and priorities? We launched the #ifyouonlyknew campaign to create a space for the existential questions following a cancer diagnosis; an initiative that strengthened the voice of patients and raised blood cancer awareness among the Swedish population.

TV4
Check My Lagom
Wenderfalck

How could TV4 communicate “Welcome To Sweden” to a target group that mainly scroll feeds? The word “Lagom” pinpoints the cultural difference between swedes and Americans, which perfectly exemplifies the core of the show. We created the world’s first digital test that determines how lagom you are on Instagram. Viewings of clips increased with 107% and contributed to a media reach of 74 660 852.

Vattenfall
The Suncell Guide
MRM//McCann

Vattenfall, Sweden’s biggest generator of electricity and producer of heat launched earlier this year The Suncell Guide. The new interactive tool makes it easy for anyone to see what solar cell panels can do for their specific house. The solution shows your roof’s potential for solar cells using Google Maps positioning system combined with other calculations.

43. Social Media

TV4
Utmanare redo?
Wenderfalck

TV4 had to broaden their audience for the show Gladiators – people interested in fitness – for the show to survive. We created “Utmanare Redo?” – an interactive website that for the first time ever enabled people to measure themselves with the Gladiators in different challenges. Huge success, PR-value of 144 000 000 SEK and a reach of 120 000 000, number of started streams increased by 15%.

Bundesamt für Bevölkerungsschutz
ALERTSWISS – Online Information Platform to Protect and Save Lives
Farner Consulting

The Swiss Federal Office for Civil Protection wants to use digital communication channels to inform and alert the public of emergency situations. With ALERTSWISS Farner Consulting created and successfully launched a new digital platform, an app and social media accounts including all national emergency services to prepare and inform the Swiss population of emergency situations.

Commonwealth War Graves Commission
Global Storytelling

The CWGC pays tribute to the 1.7 million Commonwealth servicemen and women who lost their lives in the two world wars.
We care for cemeteries and memorials at 23,000 locations, in 154 countries.
But the global nature of our commitment is relatively unknown.
As part of our work to mark the centenary of WWI, we launched an initiative to empower our staff to tell this global story via social media .

refund.me
REFUND.ME, CLAIM YOUR RIGHTS
Marco de Comunicación

Marco de Comunicación designed and implemented an integrated 360° pan-European campaign combining powerful social media content; omnipresent media coverage; precise advertising; original guerrilla marketing; and a unique, optimally structured website design. The strategy launched refund.me from a purely local online business to worldwide sector leader, tripling sales in 6 months’ time.

Telekom Slovenije
Itak Moč besed (Itak Power of words)
Pristop

Young people today are often confronted with hate speech and cyberbullying when browsing the web. The Itak Moč besed (Power of Words) initiative’s goal is to bring focus on this subject and enable engaged youngsters to cooperate in establishing a more tolerant online environment. The initiative confronted cyberbullying through a wide range of activities and brought the problem into the limelight.

44. Mobile Communication and Social Apps

EuroLab
iMamaiPapa - the App for expectant Moms and Dads
Schleiner + Partner Kommunikation

Being pregnant is one of the most fascinating experiences ever. Right from the first moment, thousands of questions arise. The app “iMamaiPapa” answers: Medically well-founded, reduced to the essentials and for the first time for moms AND dads alike. The insights are surprisingly, the information understandable and navigation is intuitive. A “great guide” (CHIP) with more than 100,000 us

HSBC
HSBC NOW Share

Faced with the issue of crowdsoucing large volumes of authentic user-generated content securely from more than 250,000 employees in 71 countries we developed NOW Share. The app is a platform for strategic campaigns to gather genuine, direct feedback from staff who want their voices heard. The first video created using content from the app in the first month had 16,802 unique views in just 2 weeks.

Tesco Bank
The Tesco Bank Mobile Banking App

Our goal at Tesco Bank is to provide customers with a great alternative to traditional UK banks, with a focus on great value, simplicity and transparency. Instead of giving our customers something we want, we work closely with them to design the app around their needs. We have extended the Tesco Bank brand guidelines into digital, crafting an experience centred on being simple, honest and human.

The Absolut Company
The Andy Warhol Art Exchange by Absolut
Jung Relations

With the Andy Warhol Art Exchange, Absolut Vodka asked people from all around the world to unleash their creativity by creating and exchanging digital art. By pinpointing behavioral trigger points in social and digital media, we made users from 97 countries create, connect and join this global creative movement.

Vodafone Germany
V - Die MitarbeiterAPP
ImgZine

Vodafone created a digital, mobile platform for employees, a “corporate flipboard”. The App combines all existing news sources of the company and also provides unique multimedia content exclusively – a new approach of corporate storytelling. Employees are able to act as ambassadors and share articles with externals. Furthermore external parties with an interest in Vodafone can use the app too.

45. Online Video Channel

3M Italia
#4eversticky –How to remain attached for the whole life
MY PR and Wrong Adv

Post-it® Super Sticky Notes by 3M are the new repositionable notes that hold stronger and longer. To promote these distinctive elements, MY PR developed #4EverSticky, an integrated online and offline campaign, that started from the idea to find something in life that is durable, able to adapt to change and resistant to hardships, such as couples married for more than 40 years and still in love.

Mercedes-Benz Museum
Mercedes-Benz - Museum Monday
fischerAppelt

To make the Mercedes-Benz Museum more appealing to the youth, we created an online video channel featuring the night guard Uke who narrates stories about the museum exhibits in his authentic way. The episodes are broadcasted on Mondays, when the museum is officially closed hence the name “Museum Monday”. In just one week, we reached out to 10 times more visitors online than on site.

Nestlé Turkey
Barter with Nescafé Xpress
Mindshare

The general awareness of cold- coffee is very limited in Turkey.We agreed on a barter project with a well-known DJ and The project was based on DJ’s journey along the western and southern coastline of Turkey without any money or a credit card. All he had was a truck full of Nescafe Xpress. Category awareness increased from %29 to %48.
Volume of sales within the campaign period improve by %52!

The Association of Private Care Providers
"The System Man"
MSLGROUP Sweden

Most people in Sweden want to be able to choose their care provider. But too few know that their freedom of choice is under threat by political initiatives. To raise awareness and to save the sector from damaging and unjust regulation we created an antihero – The System Man – who interferes in the lives of ordinary people and decides what’s best for them.

Turkish Airlines
Turkish Airlines | Fortune Traveller
Dekatlon Buzz

As YouTube’s most subscribed airline, Turkish Airlines has given 10 top YouTubers the opportunity to travel to stunning secret locations around the world and to share their experiences in their own inimitable style with #FortuneTraveller.

46. United Kingdom, Ireland

NHS Education for Scotland
Now hear me: it’s my right to speak
Weber Shandwick

We developed NowHearMe.co.uk to support users of AAC: Augmentative and Alternative Communication, which ranges from books of letters and symbols, to the high-tech aids used by Prof. Stephen Hawking. The low budget campaign raised awareness and understanding, with sensitive videos and case study tools. There have been 118,000+ video views (target 2,000): an astonishing result for this niche topic.

eir
A new era in Irish telecoms: the launch of eir

Since 2012, eircom has followed an ambitious programme of fundamental transformation upgrading both our network and how we operate. Last month, we undertook the largest rebranding in Ireland in 20 years, changing from eircom, one of Ireland’s most iconic brands, to eir. The programme was executed in an unprecedented 18 weeks supported with a launch at eir HQ and a fully integrated PR programme

Leicester Cathedral
With Dignity and Honour: The Reinterment of Richard lll

Leicester Cathedral was challenged to rebury King Richard lll, a controversial monarch, in a style and manner appropriate to an English king.

Under the strapline, ‘With Dignity and Honour’, a small communications team generated local, national and global media coverage for a week of regional events in March 2015, resulting in 100,000’s of visitors from around the world to the city and cathedral.

Mayor of London’s Office
Ticketing the New Year’s Eve Fireworks
Weber Shandwick

At midnight on New Year’s Eve, all eyes in the UK turn to London’s iconic fireworks display. To address overcrowding the Mayor introduced ticketing – but Brits think it’s their right to attend, and they weren’t going to be happy. Our campaign persuaded the media and public it was for safety reasons, avoiding a backlash. Incidents were down, and the event was safeguarded for years to come.

Unilever Ireland
The Surf Laundry Club

Electric Picnic is the largest music festival in Ireland.Surf brand has seen an increase in the number of younger shoppers buying the brand recently.In order to create top of mind awareness of the brand,we created a laundrette at the festival which drove talkability & fantastic media coverage due to it being a very different & quirky activation creating a unique experience for the target audience.

47. France

sciences po
COP21 MAKE IT WORK

Sciences Po organized, prior to the Paris climate conference, a simulation played by 200 students from all over the world, on the stage of a famous theater in front of 1300 spectators during 3 days. The negotiation was successful and will impact the real COP21.

Fondation 30 Millions d’Amis
Modernising the Legal Status of Animals in France: a Major Breakthrough in French Law
APCO Worldwide and OPTIMUS

This integrated advocacy and grassroots campaign succeeded in changing the French Civil Code (for the first time since its establishment by Napoleon) to recognize that animals were ‘sentient living beings’. This major breakthrough in French law also successfully positioned the animal welfare organization Fondation 30 Millions d’Amis as a key, influential driver of the debate around animal welfare.

momondo
Through the momondo Looking-Glass and What the French Found There
LEWIS

The online travel industry is crowded and competitive. Award-winning Danish flight aggregator website momondo took off in France, with help from LEWIS PR. Well-timed facts and data-driven stories spiced with humour held a mirror to French culture, and with 385 million media impressions gained over the course of the campaign, raised momondo’s media profile against established competitors.

Monsanto
Discover Monsanto
FleishmanHillard Paris

FleishmanHillard had to tackle the strong misconceptions linked to Monsanto in France. The idea: build a trust relationship with the public; start authentic conversations and create opportunities to discover ‘the real Monsanto’. Our carefully selected strategies included a website launch, media relations, social media engagement plan and a crisis management strategy called ‘Let nothing go’.

SPIE
One SPIE TV

How to mobilise 400 managers from 35 countries in a pre IPO context and with the aim of changing from a multi-local group into a more global group (“ONE SPIE”). A TV-based concept (ONESPIETV) to arouse interest and promote interactivity with a TV studio set organised, a professional TV presenter, TV-like settings: quizzes, games, advertising spots presenting new acquisitions, reports…

United Nations, World Food Programme
805 Million Names
Forsman & Bodenfors

On February 14, PSG played against Caen as Parc Des Princes. For most of the players, this game
was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.
Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people
suffering from hunger today.

48. Spain

Mattel
We Are Monster High
Hill+Knowlton Strategies

To help Mattel create a real Monster High brand culture across Spain, H+K partnered with girlband Sweet California to create a unique track and pop video – which turned out as Mattel Spain’s most successful piece of marketed content and helped to engage millions of Spanish girls up and down the country, taking the brand from a passing fad into a permeant fixture in the saturated toy market.

Campofrío Food Group
Fire in Campofrio
LLORENTE & CUENCA

Campofrío lost its main factory on a fire and felt in danger of losing workers’ support, market share and brand value. Company’s decisions and the communication strategy have allowed to reinforce the brand image, keeping workers close to the company, strengthening the clients’ support and a quick market share recovery. Even a new law was developed for supporting companies in similar situations.

Cuatrecasas, Gonçalves Pereira; Baker & McKenzie; Uría Menéndez; Garrigues; Gómez-Acebo & Pombo; Clifford ChanceM; Roca Junyent; CMS Albiñana & Suárez de Leto and Cuidam - Hospital Sant Joan de Déu
Rock & Law 2015
Abstract Event Planners and Intermèdia Gabinet de Comunicació

For the fifth year in Spain and the first in Barcelona, eight big law firms organized the Rock & Law benefit concert. The proceeds were donated to Sant Joan de Déu Hospital’s Cuidam program (Programa cuidam). One of the most distinctive features is that the bands are formed by lawyers from the participating firms.

Houzz
Building a strong foundation for Houzz in Spain
Text100

After starting life in the US, Houzz began to see organic growth of the platform in international markets, inc.Spain. Seeing this opportunity for growth, we worked to develop a launch campaign that would give Houzz the widespread brand awareness it needed to grow in Spain – by putting professionals at the centre of the campaign, ultimately driving an increased userbase and professional community.

Unilever
TRESemmé goes fashion
Marco de Comunicación

Marco de Comunicación developed an event-based strategy to emotionally connect the hair care brand TRESemmé with its core target consumer: women. As main sponsor TRESemmé stole the spotlight at the Madrid Fashion Show, thus becoming the centre of everything related to fashion and hitting an emotional vibe that led to a valuable shift in brand attributes and notable increase in sales.

49. Portugal

EDP - Energias de Portugal
1 Século de Energia

In order to inspire Portuguese families we invited the oldest film director in the world, Manoel de Oliveira, 106 years old, to show his vision of energy – old footage combined with contemporary images of real families.
We then invited our clients to submit a video of their family and the energy that binds them. The videos were voted and the winner would get 100 years of free electricity and gas.

Beiersdorf Portuguesa
Lets Meet at the NIVEA Ball
Adicional Trade

NIVEA toured the country in a vintage VW van to deliver the best Skin Care advice to consumers, providing education on proper Sun protection for a healthy sun exposure. Engaging activities, such as conducting skin tests, displaying how sunscreen protection works with a UV lens camera, and relaxing massages successfully resulted in numerous thank yous and countless smiles.

Deloitte Portugal
A way to explain the state budget that even kids can understand!
ATREVIA

Deloitte needed a different look into its State Budget analysis. Being a complex topic, the communication insight fell on the simplicity of their analysis – so simple that even a child could understand. The tax employees’ kids were the stars of the campaign, which integrated digital media and exclusive media relations. Deloitte lead in media results, something that hadn’t happened since 2012.

DGS - Direção Geral da Saúde
IF I SMOKE, YOU SMOKE
Corpcom and WOP

Corpcom and WOP developed a integrated campaign for Portuguese health organization including advertising, PR and Social media in order to maximize and optimize the message that the Environmental Tobacco Smoke (ETS) is extremely harmful, specially on children.

Iglo
Casa dos Sabores
Lift World

Iglo wanted to reposition itself in Portugal, raising awareness for the new signature “The Food of Life”. Lift World created Casa dos Sabores, a pioneer concept that turned a simple place into an intimate house that gathered two ingredients: good food and good company. With branding, public relations, digital, word-of-mouth and events, it was an integrated campaign that overcame challenges.

50. Italy, Malta

Dompé farmaceutici
The Rarest Ones

The Rarest Ones is a video developed by the Italian biopharmaceutical company Dompé with Saatchi&Saatchi Italy, for the #ICareAboutRare campaign, under the patronage of the Italian Federation for Rare Diseases, UNIAMO F.I.M.R. Onlus. The video was launched on the occasion of the World Rare Disease Day, and it reached nearly 900k views on YouTube, with the aim of rasing awareness on rare diseases.

3M Italia
#4eversticky –How to remain attached for the whole life
MY PR and Wrong Adv

Post-it® Super Sticky Notes by 3M are the new repositionable notes that hold stronger and longer. To promote these distinctive elements, MY PR developed #4EverSticky, an integrated online and offline campaign, that started from the idea to find something in life that is durable, able to adapt to change and resistant to hardships, such as couples married for more than 40 years and still in love.

Biogen Italia
IO NON SCLERO - Projects and dreams don't stop for Multiple Sclerosis
Edelman

«Sara is living her thirties as any other girl, with her good secret called multiple sclerosis», that’s where the story began in the web-series that raised a new light on MS. With the disease mostly affecting those between 20 and 40, the campaign promoted by the National Observatory on Women’s Health unveiled the real face of MS and encouraged patients to tell the world that future is still bright

Immobiliare.it
It's the gossip baby!

We needed an idea that would push users and media to visit Immobiliare.it often. We revamped a section of the site: News Immobiliare, adding the category VIPs and Real estate. It went viral in a short time
1) From January to July 2015: 1121 stories on the Italian media, more than 100 on the foreign press
2) Visits on the page increased by 59%, the time per person by 65%
3) Great success on socials

UniCredit
UniCredit Natural Born Advocates: employees as Social Media channel

Our employees are on Social Media –as our customers- and they are a privileged channel, since their contents can generate up to 10X engagement than the branded ones. Our aim is to empower the employees activism on Social Media, involving our colleagues as Natural Born Advocates of UniCredit with trainings, tools and specific contents.
Proud to be the first advocacy experience in finance in Italy.

51. Germany

Fashion Revolution Day
The 2€ T-Shirt
Ketchum Pleon and BBDO Germany

There are millions of people enslaved in life threatening sweatshops.
We wanted to see if people would still buy a cheap T-shirt if they were confronted with how it was made. We started a social experiment and our video documentation went viral, supported by influencer relations and press relations: 6+ million views on YouTube, 25 million social media impressions, 50+ million media impressions.

1 A Pharma
"Einfach verstehen." - The new simplicity of Healthcare Marketing
komm.passion

Simplicity is the defining need of our time – especially in healthcare and pharmaceutical communication.
Reinventing its brand under the claim “Einfach verstehen.” (“Understanding simply.”), generic drug manufacturer 1 A Pharma rolled out a high profile advertising and communications campaign – implementing a highly effective synthesis between image and sales-oriented product communication.

Bavarian State Chancellery
G7#Welcomedahoam
Ketchum Pleon

In June 2015, Bavaria was hosting the G7 Summit. The world was watching. Looking to promote the Free State of Bavaria to international media, we created an extraordinary welcome sign: the legendary Bavarian castle of Neuschwanstein dramatically illuminated with the flags of the G7 nations. The high tech/old world strategy delivered the perfect Bavarian message in a single irresistible image.

Nestlé Purina Petcare FELIX
Follow Felix
Weber Shandwick

To investigate the secret lives of cats for Felix, our killer idea was to create wearable technology for cats. We fitted 50 cats with a bespoke safety harness/GPS, packaging the innovative tracking data with video, visuals, expert articles and games. Follow Felix had the cat food brand’s highest-ever social engagement. Felix overtook its arch-competitor as market leader in Germany for Q1 2015.

Subway Germany
Everyday Athletes
Weber Shandwick

Subway’s Everyday Athletes campaign was a game changing initiative within the struggling quick service restaurant sector in Germany.We positioned Subway as the fast food of choice for health-conscious consumers using all channels, including sponsoring city runs across the country. Engagement exceeded expectations and, while its competitors remained flat, Subway sales actually grew by 6.1% in 2014.

52. Switzerland, Austria

Swiss Society for Reproductive Medicine
Swiss direct democracy meets digital campaigning
Farner Consulting

The Swiss Society for Reproductive Medicine is a small association, which seeks to reform Switzerland’s restrictive reproductive medicine law to enable optimal treatment, like preimplantation diagnosis. Due to its limited financial means, digital campaigning measures play a vital role in the campaign. This is a successful strategy: the Swiss electorate votes in favour of the constitutional change.

A1
On the trail of the Viennese phone booths
Ketchum Publico

Who thinks of a phone booth as a symbol of innovation? Today’s Digital Natives might consider it a dinosaur. That’s why A1, Austria’s biggest telecomm provider gave Instagrammers an unusual tour of Vienna’s phone booths to show progress of the last 112 years. Reaching nearly one-third of all Instagrammers in Austria, A1 hooked up with a vital new audience and provided them with „instafame“.

Bundesamt für Bevölkerungsschutz
ALERTSWISS – Online Information Platform to Protect and Save Lives
Farner Consulting

The Swiss Federal Office for Civil Protection wants to use digital communication channels to inform and alert the public of emergency situations. With ALERTSWISS Farner Consulting created and successfully launched a new digital platform, an app and social media accounts including all national emergency services to prepare and inform the Swiss population of emergency situations.

Josef Manner & Comp
The Casali island website
vi knallgrau

As a brand hub for Casali, one of Austrias leading producer of confectionery, we presented the brand and its products as an island in a digital scope. Based on known map technologies we use the ludic drive of the users to discover the different regions of the island with all its playful details extended by SoMe elements, seasonal adaptions (e.g. Christmas) and a sophisticated night version.

ÖBB Holding
ÖBB Green Points
Holzhuber Impaction and ÖBB-BBC

ÖBB offers customers the chance to collect virtual “ÖBB Green Points” via its app – one point per kilometer travelled by rail – and invest these as part of the “Austria in bloom” (Österreich blüht auf) initiative in eight chosen environmental projects. Once customers have collected the required number of points, ÖBB begins with the implementation of the relevant project

53. Belgium, The Netherlands, Luxembourg

Alzheimer Lab
Alzheimer SOCKS – Two Different Socks, One Goal
LEWIS

Two of Holland’s top fashion designers – the late Frans Molenaar and Mart Visser – designed mismatched socks symbolising the confusion Alzheimer patients struggle with every day.

Introduced on World Alzheimer’s Day, the campaign broke taboos and started conversations with #AlzheimerSOCKS. Viral ‘sockfies’ attracted massive media attention with TV, radio, dailies and online publications.

Philips Benelux
Dutch Masters of Light
Ogilvy & Mather Amsterdam and OneVoice Connect (FleishmannHillard)

The Rijksmuseum in Amsterdam presented an overview of
the late work of famous painter Rembrandt, known for his
portraits and use of light. We connected Rembrandt and
Philips as true Dutch Masters of Light, by giving people the
opportunity to feature as the biggest portrait in the
Rijksmuseum painted entirely with light.

Royal FrieslandCampina
The Milk Story (TMS)
Het Portaal

The Milk Story (TMS) is a best practice for digital stakeholder dialogue and community building. It connects all stakeholder groups and enables open discussion about the societal challenges of the Dutch dairy industry initiated and sponsored by FrieslandCampina. It effectively gains valuable insights, co-creates a sustainable future of the industry, and strengthens its license to operate.

Samsung Electronics Belgium
#aPearForAnApple
Ketchum and ContentCowboys

Yet to steal Apple’s thunder at IFA was Samsung’s fantasy. And the media were growing weary of Apple’s expected narrative. This year’s situation seemed “ripe” for picking. A timely crisis in Belgium due to a Russian embargo of pears, Belgium’s largest export crop, gave us an audacious idea: For every tweet on Apple PC with the hashtag #aPearForAnApple, we would buy a pear from a Belgian farmer.

WWF
WWF : Families on the verge of extinction save a family on the verge of extinction
Famous Relations

There are only 3200 tigers left in the wild. Worldwide. And if we don’t act they are about to extinct. WWF need new donators. But how can we make Belgians & influencers relate to a cause that’s happening so far away? We linked the tigers’ family to their own family by launching an online platform where people could discover how extinct their family is. And get invited to adopt a tiger immediately.

54. Norway, Sweden, Finland, Denmark, Iceland

TCO Swedish Confederation of Professional Employees
Business Like a Swede
ANR BBDO

Compared to many other parts of the world, Sweden has the World’s best working conditions thanks to the Swedish Part Model (SPM). Since SPM can be perceived as boring and complicated, we decided to produce a music video where a CEO and her employees negotiate terms and conditions in a rap-duet. The video spread fast and became a success with over 777,000 views and did put the SPM on the agenda.

Svenska Spel
English Grass for Swedish Gardens
Jung Relations and DDB Stockholm

Through an unexpected collaboration between Sweden’s largest betting company and Sweden’s largest garden retailer we created “a world class grass” according to Nyheter24 with 1,3 million visitors weekly. The grass got 9.5 million in reach (Sweden has 9.6 million residents), became the top product at Granngården´s 109 outlets and boosted Stryktipsets turnover with 350 000 Euro.

Sysav
Four Fit Challenge
Blinka Blå and Garbergs Malmö

Four Fit Challenge is about only using four items of clothing for one week, the purpose is to draw attention to an unsustainable textile industry and growing amounts of waste, the aim to encourage smarter consumption.

The campaign has spread widely in Sweden: became a hot topic in social media, some of the biggest fashion bloggers accepted the challenge as well as national TV and radio stations.

Telenor Sweden Business
Workfulness
Golin

WORKFULNESS is a training program created together with Swedish neuroscientist Katarina Gospic for how we counteract technology stress and inefficiency caused by our mobile devices at work. Being the first mobile carrier encouraging people to disconnect, we actually connected Telenor Sweden Business to a whole new target audience by creating a business solution made for humans – not devices.

The Stockholm County Administrative Board
Travel Courage
Prime - A Weber Shandwick Company, Chimney Group and United Minds

By creating the digital tool Travel Courage, The Stockholm County Administrative Board empowered the public and aligned public bodies in fighting child sex tourism for travel season. The local initiative went global. Now 1/3 Swedes knowing about Travel Courage know what to do about suspected child sex abuse abroad – before 1/10 knew. “TC should be part of society for all future.” -State Secretary

55. Estonia, Lithuania, Latvia

Apeirons
Environment accessibility application Mapeirons or a new beginning for people with disabilities
Deep White

To improve quality of life of people with disabilities, we created the first environment accessibility app in Latvia. Instead of “naming and shaming”, we decided to “name and fame” accessible places. To fill the app with content, we spoke to 3000 stakehoders, inspected over 22000 objects and presented “Wheel friendly” stickers to 1000 companies who had made themselves accessible.

AS Starman
Launching of TV Everywhere

Starman was the first in region to bring in a multi-screen solution taking TV entertainment to the next level, and to use trans-media for creating market and interest for the new service. We spread the same message using different media channels like television, radio and written media as well as included our customers in the testing process. We had great results in customer and business numbers.

Foundation for an open society DOTS
The conversation festival LAMPA
Deep White

How do you engage and excite people about the ideals of democracy in a country where conversation and engagement levels have dropped dramatically low? Our answer – a democracy rock-festival of sorts, one that would solely focus on bringing to life the basis of democracy, conversation. We created the conversation festival LAMPA – with 50 events put up by 150 partners and attended by 5000 people!

Ministry of Finance of the Republic of Lithuania
Integrated communication campaign of euro adoption in Lithuania
Idea prima and JSC

The concept “Euro. The future in our hands” vectors – joining Eurozone gears ambition for Lithuanians develop country’s prosperity and personal welfare. Active campaign in 4 months increased the level of citizens “feeling informed” up to 92% in January 2015 (+22% as Sept’14). It’s the best index in Baltic states. 68% welcomed the euro (+15%). Positive effects of the euro foreseen by 63% (+19%).

Rimi Latvia
Rimi Children's Marathon
SponsorKing, Deep White and NECom

Healthy lifestyle is very “in” right now, but there was a lack of focus on children despite the alarming tendencies. Rimi decided to take action and created a Children’s Marathon. Within 3 months, Rimi Children’s Marathon along with its’ ambassador, the fifth-grader, attracted massive media attention,7400 young runners and the gratitude from families. The children’s health was back on the agenda.

56. Poland, Russia, Ukraine

Microsoft Ukraine
GoWorkOut campaign

#GoWorkout campaign started as a 2-month social media activity of Microsoft employees who were working remotely from various locations during the office renovation. Given tough political situation in Ukraine, this year we expanded the campaign to help relocated individuals and businesses become more productive in any circumstances and on the go, for both personal daily tasks and business needs

Fundacja Allegro All for Planet
Ride for Kilometres

Main goal behind the “Ride for Kilometres” campaign is to promote healthy lifestyle, utility cycling and improve cycling infrastructure. The campaign is nationwide and involves new technologies and gamification elements to encourage Poles to a healthy lifestyle. Improved infrastructure should make the everyday cyclist’s life easier.

Institute of Regional Problems
Communication support program for the Arctic Time Project
CROS

The Arctic region has always been a mystery despite being a crucial element of Russia’s economic development. In 2014 the Institute of Regional Problems (IRP) created the Arctic Time Information and Analytical Center in order to increase general awareness of the Arctic region. With online and offline activities the project involved wide Russian public and encouraged expert discussions.

Sberbank of Russia
PR support for the Green Marathon-2015
CROS

The fourth nation-wide Green Marathon involved over 105 000 Russians throughout the country. To attract the unprecedented number of participants we implemented a nation-wide awareness campaign for 42 events in 42 cities located in 11 time zones in 24 hours with NO advertising budget. The event got overwhelming media coverage both on TV, Print/Digital media. The new GM has set new records!

YUM! Brands Russia
KFC Youth Minifootball Cup
SPN Communications, Hungry Boys, Nasha Liga, TMA Draft and Axis

KFC Minifootball Cup for youth amateur teams, held since 2012, became Russia’s largest sports CSR project. It aims to promote street football and raise a healthy, active generation. The 2015 season gathered 2077 teams, 15,835 players from 26 cities of Russia&Kazakhstan; 35K fans attended matches. The integrated campaign earned 1813 media hits – 325.5M impressions. Unique reach in social – 4.2M.

57. Hungary, Czech Republic, Slovakia

Alzheimercentrum
Film festival hidden prank - What it´s like to have an Alzheimer?
AMI Communications

In the Czech republic number of people with Alzheimer´s should rise by 2050 from current 80 to 600K. Although it is the only disease in TOP10 most lethal “chart” that can´t be cured, it can be prevented to a certain extent. That´s why we executed a film festival prank to alarm the Czechs to pay attention to Alzheimer´s. We made the audience feel what it´s like to have an Alzheimer for a moment.

AMC Networks International CE
Launch of the Fear the Walking Dead
PR.Konektor

A zombie apocalypse campaign promoting new AMC TV series Fear The Walking Dead, featured attractive content simulating a zombie epidemic. A prank video, endorsements by youtubers and an interactive FB app garnered public attention. Over 1 million users saw the video of duped Czech celebrity Leoš Mareš. “Leoš Mareš and “zombie“ became the most searched phrase on the Czech web browser.

Česká vakcionologická společnost ČLS JEP (The Czech Vaccinological Society)
Educational Academy for Journalists about Vaccinations
AMI Communications

Hoax questioning the safety and effectiveness of vaccinations. Journalists lost in a complex and not easy health issue. Reasons why The Czech Vaccinological Society (experts on vaccinations and immunizations) implemented a 3-part Educational Academy on Vaccination for media. Courageous project trained journalists, introduced the Society as an expert in immunization and brought positive publicity.

K&H Group
MediMagic Story-telling Doctors
Well PR Agency

K&H has supported Hungarian children’s healthcare for 12 years with medical equipment.Besides curing physical problems K&H puts an emphasis on giving mental support to sick children.It launched K&H MediMagic story-telling doctors program so volunteers can read tales at hospitals.So far 10000 personal tale-reading events and 271 online stories have brought joy to sick children more than 40000 times

Mallow Flower Foundation
Cancer awareness campaign reaches 60% of Hungarian population
Noguchi Porter Novelli

The Mallow Flower Foundation wanted to raise awareness of gynecological cancer, a leading cause of death in Hungary. The campaign’s objective was to draw women’s attention to the importance of early detection and the availability of modern therapies. With the support of cancer survivors, celebrities and even fashion designers, we developed a campaign that ultimately reached 60% of Hungarians.

58. Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, Bosnia-Herzegovina

Zavarovalnica Triglav
Planica 2015 Virtual Ski Flying
Pristop and Art Rebel 9

For the first time in history ski-jumping fans were able to fly on a FIS World Ski Jump finals in Planica with the help of Oculus Rift technology. An immersive branded experience was made possible by recreating Planica’s flying hill environment in virtual reality with a detailed physical simulation and surround audio support, generating lots of positive acceptance and prime time PR coverage.

AVON Hrvatska
Be Healthy
ZOO agency

We teamed up with 6 women who were battling breast cancer and two local celebrities. Together we created a positive awareness campaign. Main goal of the campaign was to attract media attention and get our message accross: Love yoursef. Check yourself up. Be healthy. The success was huge. In despite of small budget we got media space that was more then 10 times over our budget.

Bisnode
Financial Dictionary

As National and European leader in business information segment, Bisnode takes active role in process of development of financial literacy in the field of entrepreneurship.
Financial Dictionary is Bisnode’s contribution to smarter world via smart free of charge project, because We Enable Smart Decisions.

It is not an art making simple things complex, but an art is making complex things simp

Discovery Networks CEEMEA
TLC’s Cake Boss Treats Serbians to the Sweetest Hours of their Lives
Grayling and SuperDot

To bring TLC channel closer to its audience in Serbia and the region, strengthen relation with clients and promote Cake Boss 7, a popular show featuring Buddy Valastro, an outstanding 360 marketing and PR campaign was developed in Serbia. Announced during the sponsorship of Collective Wedding in May, Buddy visited Belgrade in June and draw immense attention of fans, media and business partners.

Kosovo Electricity Distribution and Supply Company
A Positive Outcome for Privatization

Making social impact in an area that fit its business makes KEDS Academy the perfect CSR initiative.

Creating a business and technical education program to build a cadre of qualified workers combined with Kosovo’s need to prepare a future workforce for businesses.

This synergy between a social need and a business transformation makes the KEDS Academy program an unrivaled success story.

59. Greece, Cyprus

Novartis Hellas
COPD Disease Awareness Campaign
Hill + Knowlton Strategies Greece

The first disease awareness campaign in Greece for COPD, the 3rd leading cause of death by 2020, whose goal was to educate on early diagnosis. Having saving lives as our cause, in cooperation with the Hellenic Thoracic Society, we designed and implemented an integrated campaign with the call to action “Breath” targeting multiple stakeholders highlighting Novartis’ patient-centered c

Athinaika Theatra
Scooby Doo and the Mystery of the Pyramid
Weber Shandwick

Scooby Doo, where are you? On every lifestyle, news and panel show in Greece, that’s where. Oh, and visiting schools, shopping malls and fairs, too. Our inspired campaign to create buzz around the live theatre production of Scooby Doo and the Pyramid Mystery by treating Scooby like a real-life celebrity on tour ensured the show was a sell-out blockbuster, despite a struggling Greek theatre market.

Jack Daniel’s Tennessee
Jack Daniel’s Tennessee Honey Launch
V+O Greece ,UNLIMITED CREATIVITY

Brown-Forman Greece launched Jack Daniel’s Tennessee Honey, a sweet mix of the famous whisky with honey. Under this scope, we created and implemented an inspiring 360º PR plan to support the launch and build brand image. With a series of experiential actions, the plan succeeded in getting both internal & external audience acquainted with the new member of Jack Daniel’s family.

Nestlé – Nescafé
Save the Squirrel
Weber Shandwick

Weber Shandwick, McCann and MRM helped Nescafe respond to crazy rumours about its coffee, with an equally “nutty”, non-corporate campaign. Our fun, shareable video and social content told Greeks that every time they spread a Nescafe rumour… a little squirrel died. The squirrels went viral, exposing millions of people to the campaign and dramatically reversing negative and positive brand mentions.

Nestlé Chocolate
Master Chocolate Barista by Nestlé Chocolate
V+O Greece

Nestlé Chocolate, brand of Nestlé Professional, launched collaboration with top pastry chef Stelios Parliaros. Capitalizing on chef’s fame, we organized the “Master Chocolate Barista by Nestlé Chocolate”, an engaging & creative competition addressing baristi. Realized for the first time in Greece, the competition reached professionals nationwide and generated awareness to media and consumers.

60. Turkey

Vodafone Turkey
Women First

Vodafone Turkey empowered women to be socially and financially self-sufficient where they do business and built a cadre of loyal subscribers in the process.

“Women First” combines a social need with the development of a viable market for Vodafone’s products and services. As Nobel Prize winning economist, Milton Friedman said,“successful CSR programs make social impact while increasing sales.”

BiTaksi
Accessibility Features for Hearing/Visually Impaired Users

BiTaksi is Turkey’s taxi-hailing app and brought mobile payment to taxis in Turkey for the first time. We helped hearing/visually impaired users easily request taxis with the features that we developed. We are the first taxi-hailing app in the world to develop accessibility features for hearing/visually impaired users.

Hopi
Launch of Hopi, the app of shopping

As Hopi, the app of shopping, offered a new model to change the dynamics of retail, it first had to make leading brands its member and then reach consumers. Downloaded 1 million times in the first 14 days as a result of the communication activities, Hopi became one of the world’s fastest downloaded apps. It ranked as the number 1 in the mobile shopping category in the leading app survey of 2015.

Kanyon Shopping Center
Bonjour Kanyon

“Bonjour Kanyon” was a month-long Paris-themed event comprising a shopping promotion campaign, a Christmas market offering unique gifts, and a New Year’s concert featuring a female vocalist singing French songs. Kanyon also decorated every corner of its open-air shopping center with Parisian style décor and memorabilia to recreate the festive feel of Paris streets in wintertime.

TURK TELEKOM GROUP
Life is Simple with Internet
EFFECT PR

Life is Simple with Internet offers adults, focusing women over 35 years of age, who couldn’t become acquainted with the online world due to regional and economic inequalities, missed the digital revolution, equal opportunities in accessing information by means of Internet literacy. In December 2017, 30.000 citizens will be educated and become internet literate.

Uber
Launching UberBoat in Turkey
APCO Worldwide

In June 2015 Uber launched a boat service in Istanbul spanning the Bosphorus – the waterway connecting Europe and Asia. APCO’s Istanbul office designed and implemented an integrated media relations campaign around the launch. The client’s expectations were exceeded; the campaign achieved not only widespread positive national coverage, but also international coverage in leading publications.